Lauren Tickner: Starting an Online Business | E71

Lauren Tickner: Starting an Online Business | E71

#71: Starting an Online Business with Lauren Tickner

Ready to launch your online business?!

Today on the show we are chatting with Lauren Tickner, a Young and Profiting entrepreneur from the UK. Lauren helps people start online businesses. She is extremely good at what she does, and she’s helped many of her clients generate 6 and even 7-figures online through her company, Impact School. In addition to helping people launch their online business, Lauren hosts a podcast, youtube channel and is an influencer on Instagram.

In this episode, we’ll uncover why systems and outcomes are so important when it comes to launching a business online, we’ll touch on permission based relationship marketing and why 1:1 conversations provide you with max ROI, and we’ll get Lauren’s tips on how to start an engaging conversation without sounding so “salesy.”

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#71: Starting an Online Business with Lauren Tickner

Hala Taha:

[00:00:00] Hey guys, it's Hala. If you've heard the past couple of episodes, you may have noticed that I started a new tradition where I shout out recent reviews from apple podcasts this week. I want to share a review. I just saw from Jason Kreske best podcast on the planet. There's not a lot of things that get me excited in life, but listening to Hala Taha's young and profiting podcast is one of those things I most recently listened to her episode.
Number 63, find your dream job with Kristin Sherry. It was such an inspiring and powerful lesson. And I already have implemented many of the things I learned into my own life. I honestly can't wait to listen to more of Hala's content because I'm absolutely hooked. Hala definitely has one of the best podcasts on the planet.
It's perfect balance between being impactful and relatable. I honestly can't recommend this podcast enough. If you're looking to move your life forward in a meaningful and positive manner, make sure to subscribe. Wow. What an amazing review, John,

[00:01:00] thank you so much. You and other passionate listeners on why me and the YAP team continue to put in so much work to make this podcast the highest quality possible.
And I hope that if you also enjoy listening to YAP that you'll take the time to leave us an apple podcast review or a comment on your favorite platform. I'd love to hear what you think about the show. You're listening to YAP, young and profiting podcast, a place where you can listen, learn, and profit.
Welcome to the show. I'm your host, Hala Taha, and on young and profiting podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life. No matter your age, profession, or industry, there's no fluff on this podcast and that's on purpose.
I'm here to uncover value for my guests, by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the

[00:02:00] likes of ex FBI agents, sales coaches, real estate gurus, self-made billionaires CEOs and bestselling authors. Our subject matter ranges from enhancing productivity, how to gain, influence the art of entrepreneurship and more if you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at young and profiting podcast today on the show we're chatting with Lauren Tickner a young and profiting entrepreneur from the UK.
Lauren helps people start businesses online and implement systems to increase sales, save time and change more lives. She's extremely good at what she does. And she's helped. Many of her clients generate six and even seven figure online businesses through her company impact school. She practices what she preaches and she scaled her own two businesses generate over a million dollars using the tactics that she teaches to other entrepreneurs.
In addition to helping people launch their own business. Lauren hosts a podcast, a YouTube channel, and is an influencer on

[00:03:00] Instagram. In this episode, we'll uncover why systems and outcomes are so important when it comes to launching a business online, we'll touch on permission-based marketing and why one-to-one conversations provide you with the maximum ROI and we'll get her tips on how to start an engaging conversation without sounding so salesy.
Hey Lauren, welcome to young and profiting podcasts.
Lauren Tickner: Yeah, no, thank you so much for having me. It's been a while since I last saw you in New York, I'm definitely missing the delicious food over that, but I'm excited to share a ton of value with your people.
Hala Taha: Yeah. It's been so long, I've been wanting to have you on the show for a while, so I'm so glad that we got a chance to make it happen.
And you've got so much expertise I'd love to dig into, so let's get into it. So I thought that the best way to start our conversation would be to start off from way back when you dropped out of the number one UK business school, and you quit your corporate job. So

[00:04:00] I want to understand what was that thought process like for you?
Where were you at in your life? Take us back there, put us in that setting and then help us understand how you decided to become an entrepreneur and, take full control of your life.
Lauren Tickner: It's so funny when people ask me this, because I find that a lot of entrepreneurs they're, these people who have had lemonade stands kids, and they've just always had this vision and this desire to build their own thing.
But I was never one of those people, every single year in high school, we used to do this entire thing where the whole school would essentially have a business building competition. And I used to dread it every year because I could never think creatively and I'll have to reinvent something. And so I always used the thing that an entrepreneur.
Was an inventor. And that's what I just saw these people as. And so I always had the vision of climbing my way up the corporate ladder and

[00:05:00] becoming a female CEO of a massive financial firm. That was my vision. That was my goal. I love the idea of putting on my suit every day and then going up there and just being in this professional environment, which if you know me now and me, you've met me, that I am literally the opposite of that.
I just do whatever I want. I wear super chill clothes and I'm just not fussy about any of those types of things, which is why it's funny, but backtracking to your original question. So I was 16 years old when I literally just started posting to social media on instagram. When Instagram building a puzzle of bread on Instagram, wasn't a thing.
And the reason why I started posting to Instagram was because I had been through this fitness journey. I had lost a bunch of way in a really unhealthy way. And I wanted just to connect with other girls who had been to weightlifting. It was as simple as that. And then as time went on, people were interested in what I was doing.
And then I ended up going to work in

[00:06:00] asset management in London when I was 18. And it was I, I was at the hand of Montana at the time because I had this whole corporate setting where I had to be really respectable and presentable and very much, okay. This is what you do every single day. Same time.
And then I had this whole life on my phone, on this app called Instagram. And I had all these friends that, and I was getting invited to these fitness events and so on and so forth. And I was two different people because when I was in my corporate job, I was so unhappy. I was doing the same thing every single day.
It was meticulous, it was monotonous. And then I would go on my phone and I would go to these events with other people who were like me. And I didn't feel like I could find other people like me in the real world . And so it was really eyeopening. And at that point I realized, okay, I can't go to university to do what I was planning on doing, which was gonna be politics and economics, because I

[00:07:00] knew that if I did that, then I would just end up in a job just like what I was already in and people who were working in my job.
They want happy. And I wanted to be happy. I wanted to create a life of freedom and fulfillment for myself. And so I knew if I stayed in that job, then I would just be working my way to become just like them. And so I ended up leaving the job, changing my degree to business on the UK is number one business degree.
Cause I was like, okay, I need to have my own business. I can't do this for the rest of my life. And after my first year, I realized that the people who were teaching me business and my business degree had never had their own businesses. And it's so funny because as of the week that we're recording this would have been the week that I would have been graduating from university.
And guess what's been happening in the past two months, my friend. Who was studying on my business degree alongside of me that coming to me, asking me to help them review that business plans, cause they want to go out into the real world to thought that businesses that are the ones with business degrees from the

[00:08:00] UK is number one course whereas I'm the one who dropped out of that course.
But I've actually built a business. And so again, I'm not saying that to be like, whoa, look at me, but it's just how the system is right now is broken. And so here we are now I'm grateful to be able to help others build online businesses, super passionate about that. And that's how we obviously came into contact through the world of podcasting.
Hala Taha: Yeah. Lauren, that's such an inspirational story. You should be so proud of yourself that you did it on your own. You didn't need like formal training and you just experimented your way to success. That's amazing. So to give our listeners some context into how successful you are, could you list off some of your major achievements and the things that you're most proud of right now?
Lauren Tickner: It's so funny because I'm sure you're much the same, but I feel like I'm literally just scratching the surface. And so I do think it's important to look back upon everything that you've done, but at the same time, I think is always key to have your eye on the direction that you

[00:09:00] wanna go in. One thing that was really cool for me, that's happened in the past six months, I would say, is that Forbes magazine featured me as one of the top 20 entrepreneurs, which was really cool.
I think I was number eight in that. And then the same thing happened with USA today and also Yahoo finance. And then there's actually two more, which are currently about to be published next week for the London stock exchange on Bloomberg. So I'm really grateful for that. And that's been really cool.
And so I would say for me that the biggest things, but at the end of the day, the thing that lights me up the most is my clients, right? So I can think off the top of my head, like at least 20 clients in the past three months alone who have been able to quit their full-time jobs and go full-time into that own online business.
And so for me, that is the best thing ever, because I just know that if I was still in a job that wasn't making me fulfilled then I would not be a happy person.
Hala Taha: That's amazing. And I want to talk about your lifestyle right now. Do you have a, I know

[00:10:00] it's COVID so maybe now you're living somewhere permanently, but previously to that, did you have a permanent residence or, cause I see your Instagram and you're like all over the world, it seems so what was your deal? Were you just a completely remote worker?
Lauren Tickner: Yeah. So I like to travel the waltz. And so I'm not really one of these nomads as you call it, but I do like to move around a lot, so I just live in Airbnbs. So I like to make sure that all times I find some like nice 2-bed Airbnb, so I have an office and then a bedroom, so I can still remain, some type of balance there.
But yeah. So the answer to your question is no, I don't. I am at the point in my life where I don't see any point in buying a property. Cause I don't know where I want to be and I wanna buy like units of properties, right? Multi-family units rather than just a single place, because at that point, if you start buying a property to live in, it becomes a liability.
Whereas I wanna make

[00:11:00] sure that I turn all of my liabilities into assets so that I can be bringing in revenue. And so I don't feel the need right now to have a permanent residency, but at the end of the day, it will be in the U S as soon as I get my visa.
Hala Taha: That's awesome. And Lauren, how old are you?
Lauren Tickner: 23.
Hala Taha: Oh my gosh. You make me feel like I'm a failure. Actually, there's a lot of older listeners like what the hell did I do wrong? What kudos to you. You're doing a great job. So when I look at your content if you're listening on a podcast, you can't see her right now, but she's all over Instagram and LinkedIn and YouTube.
You're pretty low key. Like you just mentioned it before. Like you're not really into wearing like a lot of makeup and doing your hair and wearing a lot of clothes. Like half the time. You're not even wearing a bra. So tell me like it's obviously like you're a minimalist and it's not money.
That's motivating you. So what actually drives you to be so successful and like, why do you want so much money? If you're such a minimal?
Lauren Tickner: This question is something that kind of does my own head

[00:12:00] in sometimes because I see business as a puzzle, and it's just a case of constantly leveling up and leveling up.
And the reason why I don't see it as a game I see as a puzzle is cause everybody gets to win. And here's the thing, when it comes to what motivates me, there's two things. So the first thing is just, I have this innate curiosity and desire just to keep getting better and better. I don't know.
I just. It's ingrained in my soul, but then the other side of things is that my brother's disabled. And so I was even just talking to my mom about this earlier. We were having a conversation cause I went to visit her and we were just talking about another family member. Who's just not really getting anywhere in life.
And I was saying how I was trying to help that person and there, and that you can't help someone who doesn't wanna help themselves. And then I said to my mom, I said it's such a shame because I've seen Adam, my brother, my whole life. And I've seen someone who isn't able to do

[00:13:00] the things that, for me, it's so easy to do.
Cause he's in a wheelchair, he doesn't eat. he say, he has a tube in his stomach and all of that. And I was saying to her how let's say I'm out for a run, which is pretty raw. I'm much more of a weight stuff of a person, but let's just, this is, this kind of emphasizes the point, I hate running. And so when I, I'm running,
the one thing that keeps me going is Adam wishes he could be doing this right now. And so given that we have the ability to actually go ahead, like if you can listen to this conversation right now and make sense of it, you can go out there and make things happen. And so if you have the ability to do then in my opinion, you're doing the world a disservice by not doing it.
And so with that said, for me, it's just a case of I want to be able to generate as much money as possible because in the long term, I wanna be able to have a charity where I know exactly where that money's going towards, because right now I don't feel confident putting my money towards most of the

[00:14:00] charities.
There's one in particular in the UK that I do a lot of stuff with because I know the person who is the founder and all of that. But other than that, I don't know where that money's going. I don't trust it. So I wanna be the one who gets to control that because I wanna make a meaningful difference in the world of epilepsy and all families with disabled children.
And so I think having that deeper reason why is gonna be the thing that keeps you going, because without that, yeah, money can get you started, but it's not gonna keep you in the game.
Hala Taha: Oh, that's so powerful. I didn't really, I knew about your brother, but I didn't know that was like one of your driving factors.
That's so interesting. And it's so nice that you have this clear purpose that drives you and that's so great for the world to think. I didn't realize that you had such a beautiful mission behind all of this. That's amazing.
Lauren Tickner: Yeah, thank you!
Hala Taha: Yeah. So let's get into the meat of today's conversation.
You are an online business guru, a coaching guru as well. I think that you're a genius at

[00:15:00] this. I wanna start off with trying to understand what do you think is like the best type of online business that a person could start today? Whether it's the business model or whether it's the industry and something that's very lucrative right now or popular right now to start in terms of online businesses.
Lauren Tickner: Yeah. So for some background, I am very much one of those people who has tried everything, right? Whether it's trading, whether it's e-commerce drop-shipping coaching consulting courses eBooks, podcasting, YouTube, being an influencer. I have done it all, right. And so this is a great question for me. Here's the thing, when it comes to the best business model for you to start right now to start generating revenue.
I truly believe that the best thing to do is a service, an online service and something that you're selling for a high price plan, because think about it this way. You can have a really complicated business with a

[00:16:00] lot of products with an entire flow of inventory and just the whole supply side and this massive supply chain, you can have that.
And that's gonna be typically involved if you're selling products, but then if you're selling services, all you really need is you and then the client, and then the interaction is gonna be the financial exchange and you're delivering the service. And so when it comes to actually getting started, if you're able to think about your existing experience, or your existing knowledge, so maybe your whole life you've been working in HR, or you've been working in marketing. What can you do well at that point, you could go ahead and coach or consult other people. On how to manage HR in that business, or if you've had an experience in HR in a particular industry, you could be a career coach, right?
If the people who wanna go into that industry or work their way up that industry, similarly, if you've had experience in marketing, then you could do the marketing for

[00:17:00] businesses, pick a specific niche, whatever it is, whatever you're interested in. That's the cool thing about having your own business.
If you're interested in makeup, or if you're interested in Stocks and shares, you could do the marketing for businesses and whatever industry is that you have that interest in. And then from that, then it's a case of figuring out, okay, what is the outcome that might specific customer wants to get to. So maybe if you decide to be a career coach is that they wanna get a job that pays 50 grand a year in this specific city, whatever.
And then there's the case of reverse engineering, that process to communicate how your future clients are able to get to that outcome. And then from there in order to get started, what I say to my clients at impact school is what you're gonna do is you're gonna find five to 10 people, right? And you're going to work with them closely until they get the outcome. But here's the thing
if people don't pay, they don't pay attention. So what you're going to do is you're going

[00:18:00] to work with them. Let's say, in the future, you wanna be charging a no 3k for something slash and half. Give it to them for 1.5, work with them, get feedback, implement that feedback so that you get the confidence because confidence comes with success.
And then if you're getting success with people, you're gonna be more confident. If you're more confident, then you're gonna get more clients in the future. So work with those people, get that feedback from them, implement it. And then once you've implemented that feedback, then you're gonna have a really solid offering.
And in my opinion, that's the best place to start because I have lost thousands in doing equal MOUs. And I lost that money before I even had that money to lose. I've been scammed and it's just, you're relying on other people. Whereas when you start, it makes sense to build something of your own that doesn't rely on anybody else and they can get clients results, sell it for a high price point, cause then you need to see your clients and less complicated marketing funnels and all of this stuff.
It's just a case of having a one-to-one conversation with someone explaining the outcome that you're

[00:19:00] gonna take them to, and then you can get the deal.
Hala Taha: I wanna dig deeper into the outcomes piece that people really understand this. I think this is a really important part. How do we figure it out?
What outcome we wanna bring people to, or can you give some examples to drive that point home?
Lauren Tickner: Absolutely. So there's really four key areas of business that sell. Okay. So the first is health, right? So this is maybe weight loss, or this is maybe muscle gain or reversing diabetes then as well.
Okay. So that's simple. Make money or save money or understand your finances, then that's relationships. So find lasting love, or raise your kids parenting and all that type of stuff. Self-love whatever and less power. Okay. So this can this is one of the areas that can sell. So this one I'm a little bit about, because I think it feeds into all of the others at the end of the day.
So these are basically the four things that people are motivated and driven by. And so with that said, I think that you need to

[00:20:00] firstly, make sure that your outcome ties into one of these four things. Okay. So is it gonna help make someone healthier, wealthier or improve their relationships or make them feel like they're more powerful cause that's gonna ultimately be why they buy it.
So then from that, let's take an example from each of these industries. So let's take health, first of all. The outcome could be helping someone lose 20 pounds of fat, right over a three month period, whatever. So an example in the wealth space could be what we do at impact school, right? Helping our clients get that first 10 high ticket clients.
So high paying clients online, the one for relationships could be, find your life partner. Or prevent a divorce, something like that. So whatever the outcome is, it has to be very clear because you'll find so many people in fact, let's take another example with the wealth Walmart, let's say you help people generate leads using LinkedIn.
Okay. You're a LinkedIn expert. A lot of people will just say,

[00:21:00] I'll help your marketing on LinkedIn, or I'll help you increase your traffic with LinkedIn, but that's not really very clear. Instead, it could be something along the lines of I help online coaches generate an extra 10 sales calls per day, using linkedin
that's very clear and tangible. And as an online coach, if someone's reading that, they're gonna be like, wow, this really speaks to me. So the outcome has to be something that your ideal client, they read it. And they're like, wow. This is exactly what I've been looking for. This is gonna solve my problems.
I'm gonna be able to finally sleep at night. So I don't need to think about this. So that's why the outcome is the key.
Hala Taha: And how can you uncover what the big problems are in your field or industry? Like how can you determine that your problem is actually in demand that you're trying to solve?
Lauren Tickner: Exactly. So I think that this is where a lot of people go wrong because they'll just guess. And here's a great example. So when I was at university for my my short stint, that, which is around 18 months

[00:22:00] in the end, I, I noticed in the first year that so many people gain so much weight. And cause I was the fitness skill, people would come to me saying, Hey Lauren, like I'm getting so much weight. Oh my gosh, I need to lose weight now. But I also still want to go out clubbing, because I'm a student and I just wanna be doing these things. And so I spent three months building out this program, which was gonna be called university meets fitness.
And it was essentially designed so that from the September, until the August, they would have a workout plan and nutrition plan everything. And so I spent so much time building it the three months and then what ended up happening was I launched it and nobody bought it. So I just wasted three months of my time on something that people didn't want because it wasn't clear enough.
And it just, wasn't a good product to market much. So with that said, this is why I think it's so important just to think of, okay, what are a few different outcomes I could take clients do and then just start trying to sell to people.

[00:23:00] Now I know that sounds crazy, but at the end of the day, you're gonna get your best feedback from having conversations with
and so it's just having one-on-one conversations. And the biggest thing to remember is that people will say, yeah, I really want that. I really need that sounds like a great idea, but unless they speak with that credit card, it's not a good idea. So you have to essentially validate your idea by getting people to pay for it.
And so I think as a case of understanding the market that you're going into, but not spending so much time on market research, because you can research so much, but at the end of the day, The best answer is going to come from having those one-to-one conversations with people,
Hala Taha: Just like putting out so many feelers, seeing what sticks, seeing what people actually pay for.
I think that's really smart. Another key thing that you always talk about is systems, right? Can you tell us why it's so important to have a system and how we would be able to start developing our system so that we could start our online business?
Lauren Tickner: So there's really three

[00:24:00] areas where I think you need systems, right?
The first is going to be to attract potential clients. So this is essentially marketing, right? Getting attention. Then from that, it's gonna be okay, how do I turn this attention into money? How do I turn these, this level of interest into customers? And then the third area is gonna be okay, delivering results to these clients.
So how can I actually fulfill on what I sold in a systematic way? Because if you don't have systems, then what's gonna end up happening is you become a slave to your business. You basically just built yourself a job. And so with systems, you're able to leverage your time. You're able to get out of doing all of the nitty gritty work so that you can focus on scaling so that you can focus on growing.
A lot of people say it allows you to work on your business instead of in your business. And I think it's really true because at the end of the day, if you're constantly focusing on doing the intricate details,

[00:25:00] then what's gonna happen is this, and I see this so often with people who come to us saying, Lauren, I'm stuck.
I'm at this sticking point, I can't grow my business anymore. And what's happening is this. They are stuck between this hamster wheel of making sales versus fulfilling on what they've stopped. And so what happens is they will do a launch, right? They'll launch new program, new enrollment, new cohort, open cart, everybody join now
and there'll be focused on your marketing sales calls, all this stuff, and they get a boatload of clients join, hopefully. And then that fulfilling on delivering those results and getting people their success and so on and so forth. And while they're doing all of the work with the client, what's happening in the marketing and sales side.
Nothing. Okay. And so they have this inconsistent, unpredictable stream of revenue coming in or not coming in. To that last stuff. And so this is hugely problematic because at the end of the day, what

[00:26:00] you want to happen is have a method to get that attention always every single day. Like I mentioned, so that then you're able to consistently convert people into new clients and then deliver them results in a time leverage way.
So what we do with our clients, for example, I think the first system to nail down really is the opposite. One of what a lot of people think, okay. You might think the first system to nail down is bringing in the leads. But actually I would argue that the first system that you should nail down is the client fulfillment cause that's what people are paying for.
They're paying to get results. And so if you can nail down the system of fulfillment, then you know that even if you got hit by a bus. Your clients are still gonna get results anyways. So what we do with our clients, for example, in the service-based industry is when they figured out that outcome and reverse engineered it, they essentially create an online course that gets them from where they are now to where they want to beat to that outcome.
And then that online course is essentially the

[00:27:00] pulse. But then in order to ensure that they get to the outcome, cause we found that on average people only complete 28 to 33% of an online course, right? And so people need coaching alongside of that online course to actually get to the outcome. So you can see here how there's actually a system in place, to get them to their result, but then people also need personal help. And this is outside of the system, but you can do it in a systematic manner and that personal help it's consulting essentially. And so what you can do along in the middle of your course is have specific things that people submit for review and for help with.
And then you go ahead, you review that you could send them like a loom video with Really cool piece of Chrome software. It's so easy to use. Yeah, exactly. And clients are like, wow, I go with my personal help and it just motivates them to keep coming back for more. And so while I know that was a bit of a long answer to your question, what I'm getting at
is that when you have systems,

[00:28:00] sometimes people think, oh, but I shouldn't be creating cookie cutters for programs or oh, but all of my clients need different levels of help and they need all bespoke projects and such, but your business, isn't gonna be scalable if you're doing that. When you focus on one outcome, guess what happens?
All of your clients are coming to you for that one thing. So you can create that system. And also all of your posts on social media, all of your marketing is built around that one outcome. So you don't have to spend time bending over backwards for each and every client. Instead, what you're doing is taking everyone to this one place.
So you can have the confidence and certainty and knowing that you're gonna get results. So yeah, systems, everything
Hala Taha: Amazing advice. I think you broke down so many great things. It's so important to make sure that our processes are repeatable and scalable. That's the key to being able to grow a business without killing yourself and spreading yourself too thin.
So I really appreciate that advice. So I wanna touch on leads and lead generation. You touched on it a bit. I wanna dig

[00:29:00] deeper into that. So first of all, I know you have a very unique definition of what a lead is. So what is a lead to you? Everybody has a different definition.
Lauren Tickner: Yes. So, in my opinion, a lead is someone who is ready to buy, right?
It's not just an email or it's not just a phone number or a name on a list. It's actually a potential customer who is literally at the point, whereby they're ready to invest in whatever outcome it is that you're taking people to. And so I think this is where so many people go wrong because they get excited by, oh my gosh, I have a thousand leads from this new program that I launched or this new ebook that I'm running or whatever.
But out of those leads, are they actually lead, they serious about it. And so there's the whole Eugene Schwartz, five stages of awareness. If you guys listening, haven't heard of that, then just go type in on Google, Eugene Schwartz, five stages of awareness after you're finished listening here.
And if your prospect is one of those people who

[00:30:00] is just slightly aware that they have a problem. Then they're not about to buy. And so I think it's a case of in your marketing. So many people try to focus their marketing on people who are on even necessarily ready to commit to getting to the outcome that they want.
So it just makes so much more sense to focus on those people who are ready. So let me give you an example for us. We post to social media and in our ads and stuff, very solution-aware type of messaging. So what I mean by that is. Instead of saying, you need to have an online coaching consulting business.
I don't say that. Cause it's gonna cost me so much money to convince someone that they need an online course or consulting business to then show them how to do it. And to then tell them that I have the solution. That's so much effort. I'm gonna have to spend money on all of these different areas in my ads, if I'm doing paid stuff.
And then if it's organic, then I'm just putting out a pretty soft message. Whereas if I'm just to focus on

[00:31:00] the people who are like, okay, so you've tried sales calls, you've tried selling free eBooks. You've tried building a website and nothing's getting you high paying clients. Here's what you need.
Instead. Then I can talk to the problems that people are having, who are already trying to actually, make it happen. Those are people who are serious that are already looking for the solution that already frustrated as hell because they aren't getting their results. And yeah, in my opinion, a lead is someone who is at that more than most season.
I guess that's how I'd put it.
Hala Taha: It's like they're actually ready to buy, they know their problem and they're ready to buy.
Lauren Tickner: Yeah. Simple.
Hala Taha: So in terms of trying to figure out like who your lead potential leads would be, how do you go about determining, like who is a lead and ready to buy versus who is somebody you shouldn't waste your time on in terms of if you wanted to start a conversation with them.
Lauren Tickner: It's such a great question.
And I think that it really does obviously depend upon what it is that your

[00:32:00] outcome is. So essentially I would say that should be a specific star point and a specific end point. So you know where your outcome is, but then also what is the start point? So I'll give a couple of examples from each of those industries that we mentioned earlier.
So we'll do health, wealth and relationships, so health, right? So let's just say your outcome is, like I said earlier, helping someone lose 30 pounds of fat. So their start point right now could either be that say, literally just sit on the couch all day, stuffing their face, and they already, are just super unhealthy and they just enjoy watching TV.
That's a really bad potential clients go for the reason being is because you're gonna have to convince them that they're unhealthy. And then you're gonna have to take them along that whole process. Instead, a better ideal client would be someone that has been told by that doctor that if they don't lose weight right now, then they're gonna have a hostile within the next two to three years.
Okay. Or it would be

[00:33:00] somebody who is about to get married, who now wants to lose fat. So those are two very different things though. Let me tell you, so that two very different potential clients, because one of them is about to have a heart attack. And one of them is about to get married. They have two different motivating forces.
So what does that mean? That means that your marketing is gonna be so different because what you would write in your headline or make a podcast episode or a YouTube video about for the woman, who's about to get married. It could be. Your personal story as to how you felt fat on your wedding day, right?
That's gonna hit deep. Whereas for the guy that's about to have a heart attack. You can make a piece of content on how to reduce the risk of a heart attack. Simple, that very different pieces of content. One of them is gonna attract the ideal plan that you want. One of them isn't, even though you'll take in both these people to the same outcome.
Okay. So then when it comes to the wealth side of things, let's say the example with the LinkedIn where you're helping online

[00:34:00] coaches generate 10 new sales calls per day using LinkedIn. Right now, maybe you could be realizing not what you're gonna be going for is, as I said, there's online coaches.
Why online coaches? I don't know. You just chose that niche and you liked it. It doesn't really matter. I think people overthink these things. You might walk with a few online coaches and hates it and realize oh, these silly online coaches. I don't like working with them. And then you might decide that you wanna work with real estate agents.
It doesn't matter. But at the end of the day, you need to know those people inside out. And so for me, when I was a fitness coach, I loved helping women lose weight. While simultaneously becoming stronger with physically immensely because that's what I had been through. So I think usually your best ideal client is you just a few years ago.
And so that's quite an easy way to nail it down. Yeah. Because you can just think, why was I, and how did I overcome it and how did I feel it really is about those feelings because people by due to emotions, not because of

[00:35:00] logic, for the most part, there are some people who, and I think I'm probably one of these people who does buy many from logic, but that's only because I see through all of it.
Hala Taha: Yeah, she's smart.
Lauren Tickner: Full. Yeah. But like it's, cause I, I understand the psychology of things, but most people don't and at the end of the day, that's for most things, but for other things I definitely buy because of emotion. We all do. If you're. Here's a great example. Like a couple of months ago I was feeling really lonely with the whole coronavirus stuff.
I buy an audio book about finding love. It's like I buy the audio book based on my feelings, and so it was like people do ads based on how they're standing at that time. And so if you have been in that person's shoes before, then you're gonna be able to connect with that really easily.
Hala Taha: So I wanna talk about a phrase that you coined it's permission-based relationship marketing. Now, a lot of people focus on content generation. They are spinning on the hamster wheel, creating social media posts

[00:36:00] for social media posts, and they're expecting people to actually reach out to them where I know, and you both know that you really need to be proactive if you're trying to get clients.
So can you talk to us about the importance of permission-based relationship marketing and what that is and how we can use it?
Lauren Tickner: Yes. So the reason why I realized this was because. I at one point had so many followers in the fitness industry and guess what? I would make some Instagram stories and I would literally get no clients.
And I was like, what is happening here? I have tens of thousands of followers, but no one's wanting to buy from me. And it just made no sense. And for sure I would get some inquiries. But what I then started doing is every single day replying all of the comments and every comment that I had or damn them, I would send them a direct message on Instagram.
And what ended up happening was I would be having these conversations with people because they've commented on my posts. So I knew they were interested

[00:37:00] and essentially that comment and the fact that they were following me implied to me in my head. Okay. I have that permission to message them. They aren't gonna feel like I'm spamming them.
If I message them at this point, unlike those really long LinkedIn messages that people still seem to think is okay to send, Which is really not. Okay. No one's reading that. No one cares. So instead I would just reply back in my normal tonality Hey Nathalie, thank you so much for the comment. Really appreciate you.
Just would love to know what you're hoping to achieve through consuming my content. Something like that. Just get the conversation going. And then from that, essentially we have a conversation back and forth that okay, this is really cool. This person is just interested in helping me. And then you get them on the phone and then you speak to them on the phone.
And if it's a good fit, then you enroll them into whatever is the setting. And so I think that it's just such a nice way to build a business and people tell me all the time, but whether or not that's not scalable. But the fact of the matter is that it's very scalable because if you're building systems in all

[00:38:00] areas of your business, including this and building teams around everything that you're doing, you're gonna be able to scale those.
There's gonna be no problems with that. And so I think so often people try to run before they can walk. And so if you haven't maxed it out totally and utterly, then you should not be trying to say, okay, this isn't scalable. So I shouldn't do it. Now. Do what works right now. And that's the power of being small as well. You can do it.
Hala Taha: I wanna drive this point, home to my listeners and I can relate to this. I have a podcast, and my goal isn't necessarily gets clients. My goal, I have a full-time job. So my goal with my podcast is to get downloads. I wanna be the biggest podcast in my self-development world. I have a big following on LinkedIn and I get hundreds of comments on my posts.
And honestly, I wouldn't say that any of my followers on LinkedIn actually go listen to my podcast on their own. They love to listen to my social media posts, but to take them actually to go download and listen to my podcast, that takes me personally messaging them every single

[00:39:00] time. I always get the response back saying, Hala, I see your posts all the time.
I actually never listened to your podcast. Thanks so much for sharing it. I love it. I'm hooked. Now. I listen every day, right? And so it's almost like you need to go that extra mile and basically give them like no friction to actually get to your product. And you need to tell them that you see them, you hear them and give them that information.
And that one-to-one connection has so much ROI. I paid money on ads. I've paid money on so many different things. And my number one way to get people to download my product is by messaging people. And so again, I get the same comment, like how does that scale. How can you message every single person it's because I know that 90% of the time they're actually gonna listen and become a subscriber.
And to me, that time is worth it's worth more than spending time on more social media posts. I'd rather have less social media posts and more one-to-one communication than more social media posts.
Lauren Tickner: Yeah, I couldn't agree more. And here's the thing, right? It's like people think

[00:40:00] that maybe it is.
And also I think this probably is because I'm like, I love the man, but I think it's because of Gary V's content, whereas like jab, right hook on the list, look, people don't owe you anything. That is of course the power of reciprocity, that's one of Robert Cialdini's principles of persuasion and influence, but here's the thing the world owes you nothing.
And I think that's something that can be quite hard to hit when you put so much time, energy, and effort into your content, because yeah, you're putting that message out to help people. There's no reason why they are gonna consume it, there's no reason why they should then go ahead and comment into it or engage with it.
You have to be the one who essentially creates the direction for your business. You can't rely on people just coming to you. And just as you alluded to any paid ads that we run it all into messenger. Cause then from that, then we can essentially amplify or page traffic with organic, the permission based relationship

[00:41:00] marketing.
And once we started doing that, it just changed the game because at the end of the day, if someone ops in, so one of our free trainings, it's cool. Great. They're gonna get a ton of value. Are they gonna go through it? If we spur them on to, but for the most part, the reason why I'm running those free trainings is to get them into messenger.
And so all open rates on there above 95% click-through rates are above 40%. And just to give you some perspective, like a good open rate on an email is like 30% and click through five to 10%. And so this has totally changed the game and we don't do it and a massive bull or anything. Cause I hate that stuff.
It doesn't scale. It has to be okay. One message from a bot. And then from there. Let's move into like humans, human bot, I'm going on a tangent here just cause like I'm obsessed with marketing. I'll let you take it back to where.
Hala Taha: No, I think this is great information. This is exactly like where I wanted to go.
So you mentioned that your paid ads go directly to messenger. I actually, you might've seen a message

[00:42:00] for me. I was researching you yesterday and I was listening to your podcast and it was like, go to, I forgot the website. It was like, Lauren's
Lauren Tickner: Lauren's
Hala Taha: Yeah, And I go there and I expect that. I was like, okay, cool.
I'm gonna take our course and learn more about what, like I'm gonna do my research. I go there and it pops me into messenger. So how does that work? I never knew that you could have a URL that goes into a DM on Facebook. Like how does that work?
Lauren Tickner: Yes. So we use a tool called manager and that essentially you can build a link.
And when someone clicks that link, they get an automatic message. So I literally have it very clear Hey, this is a bot message. If you apply, like we'll deliver it to Lauren, but this is a bot, cause I'm not gonna pretend like it's not, because it will be just see it. And so from that, what we do is we just take that URL and then insight ground, we just create a forwarding link so that when someone goes to Lauren's, then it will take them into messenger.
As a redirect from the, yeah. The automatic message gets

[00:43:00] sent where people get further information about the free content that's coming. But yeah, it's super cool. It's really effective. And it's funny that you bring that up because it's, I'd say the one thing that people are always like, oh, Lauren, like you do this thing.
And it's like the thing, that we've become known.
Hala Taha: It's really cool. I've seen it like maybe one other time. So it's many chats you said and site what?.
Lauren Tickner: Many chat and then SiteGround is just a domain Sava. All I can walk you through this and set one up for your people maybe.
Hala Taha: I'd love that.
Lauren Tickner: If you want
Hala Taha: I'm like writing notes. I never write notes while I'm I, tell me more. Let's talk about freebies. So we're on the topic of the free course. What's your reasoning for putting out a free course? What's that funnel? What journey are you trying to take people through when you put out something free?
Lauren Tickner: For sure. So let me just say one thing first. Okay. If you're not already generating I don't know, 10 K for example, from your online business, then I do not think that any of this stuff is required. I think that instead what you should be doing is having those one-on-one

[00:44:00] conversations, getting people on the phone and closing them for a package that's at the very least 1.5 K.
Okay. That's why you should be starting then from that in order to scale, once you've already validated your offer, okay. Once you've validated what you're doing and that it's something that people want then build systems around it. So you don't wanna build systems around something that you don't know if you're gonna scale it, it just, it's a waste of time to do that.
So once you know that you're ready to scale, then it's okay, cool. Let's create a freebie. Why do you want a freebie? In the past, it was to get people on your email list. As I just mentioned, It really isn't that for minimal. Cool. Yeah. I'm gonna get people on my email list. It's very valuable to have an email list because you own that the software doesn't own it, but at the end of the day, what I'm doing now is leading with messenger.
So leading with getting people on my messenger list and the reason being is cause then I can literally send a blast to all of them at one time, if I wanted, there's not some rules and regulations behind the

[00:45:00] whole thing, which means that you can't just do it like you used to be able to, but you can just pay for it.
You just pay like you'd pay for Facebook ads, but it's going directly into that inbox. They'll get like a text from you. It's so cool. And so, from there, the reason for the freebie is to obviously get that customer information. So yeah, an email address is cool. I get both right, now, a lot of it has been from organic traffic, but we're running ads right now and it's costing us $6 50 cents to get someone's email address and their name on the list.
And their phone number. Cause we collect all three and just so you know, like that's unheard of because we're getting really high quality traffic. And so anyway, I don't know how deep you wanna go on like the marketing side, but here's the thing, what we then do with those people is when they come into messenger what I'll do is I'll send a voice note about after.
And that voice note, helps them realize okay, cool. Like Lauren's actually online for me, while thousands of people are coming in all the time, it's 10 seconds of my day. It's literally

[00:46:00] nothing like it doesn't really take much. And then from that, what you can also do is you then are able to in the future within 24 hours, send them an automatic message.
So what we'll then do, cause they've opted into something it's in them, another automatic message. Hey, go check out the poll cost or whatever it happens to be. I don't really like the automation stuff. It's just a bit it's risky. Okay. But anyway, so back to what we were saying, it's okay, cool. So you get people on messenger.
Then you get them to enter their email. Then an automatic email can get sent out to them. So you're coming at them from all angles, basically. And so it just allows you to build that relationship and if they go through your free program. Cool. That's great. But at the end of the day, the more powerful thing is to have that conversation once a week.
And also on, on that topic. I think another thing when it comes to all of this is that so many people think that giving out a free ebook or giving out a free there's so many, I've done it all in the past myself, by the way. And I still have some of these things off, but what I found in the past, eight to

[00:47:00] 12 months is that if you really want to get the best results, doing a free program, that last for five days, and then taking it away from people is the most powerful thing.
The reason being is because they really get to have an experience of what it's like to be a client of yours. You got to deliver so much value while also revealing why they need your help. And then people tend to get better results as well. Some, some of our free programs people, one of my clients generated in a five day program that we did seven grand and she generates it.
And then she became a client because she was like, damn, this is good. And so it just allows you that give that high ticket experience. That's why I like doing for EcoSys.
Hala Taha: Thank you so much for taking that marketing deep dive. I appreciated it. Some people probably went way above their heads, but I think that's awesome.
Going back to the basics a little bit, let's just talk about how to open up a conversation. You gave an example before where you actually gave a compliment and then you gave like an open-ended question. Could you tell us more about that and

[00:48:00] how, why that's a tactic that works well in terms of starting the conversation?
Lauren Tickner: So I'm sure all of our listeners here have been on LinkedIn or even on Facebook and they've received a message like hey, Lauren, take note your content is really cool. And I would like to tell you about my new video that you can watch and blah, blah, blah. And it's this massive chunk of text. Honestly, I it's reminds me of being an English lessons at school, reading some massive like paragraph.
I don't even know, but it's just not attractive. It's just, it's like you're in a ball right in New York, let's just say, and you're single. And you're sat at the bar and someone just walks up to you and is Hey, do you wanna come home with me? No, one's, it's just not, it's just, it's not cool.
Instead you wanna go up to someone you wanna say Hey, I really like your dress, whatever, give them a compliment. Hey, I really like your dress. Are you from here? I don't know. I'm not a guy trying to pick up a gun in the bar, but you know what I'm

[00:49:00] saying? So the best thing to do is give them a call and ask them a question.
And it's funny. I had never even really. Thought about it from like the dating perspective as well, but it is like the same thing. And so I'll give you an example. Like what I may say to you is Hey, Hala, I've seen your podcast pop up all over my feed. We'd love to know when you got started with it.
I may say something like that. And I probably said your name was such an English accent. Then I just realized I was like, that sounded so British, which cracked me up. But anyway, so it's like a question like that. So for me I'll do is I'll be on social media. I'll be looking at like a hashtag for example, Online coaching, or maybe at home workout because we have a lot of clients who are personal trainers.
So if I go on at home workout, I'm finding all of these personal trainers right now. So what I'll do is I'll just watch their stories. They'll just send them a message. Say, Hey, your feed pops up on my explore page. What you're doing in the fitness

[00:50:00] industry is so important right now. So I'm really grateful for you.
How long have you been a personal trainer or how long have you been an online coach? Something like that. And so it was just like complimented question, boom. And then you just move on and keep messaging like 50 people a day on Instagram, LinkedIn, you can do a hundred.
Hala Taha: And I know that getting people on the phone, especially if it's something high ticket, like nobody's gonna spend 3k online without ever talking to someone or whatever your price point is.
So how can you tell if somebody is like ready to actually have a phone conversation?
Lauren Tickner: So we have a, quite a long phased process that we go through, but it really is a case of asking questions, just asked questions. And I think then one thing that's really simple that anyone can do.
And obviously, again, some people will take this, so literally, and they become that spammy person. Again, what you can do is once you've been speaking to this person back and forth for quite a long time, and you're like, okay, I think that

[00:51:00] interested, but I'm not too sure. Just say to them. So on a scale of one to 10, with 10 being, this sounds pretty much I need, why would you say, ah, and then if they say 10.
Then it's okay, cool. Let's get them on the phone. It doesn't need to be complicated. I think, that whole scale of one to 10 thing, that's called temp checking, like temperature checking. And so you're essentially checking where they are at on the temperature scale of warmth, right? If that 10, that piping hot ready to go.
If there one, then that cold. That not a good lead. And so that's what we do. I think what we say is in a number of my head, it's like on a scale of one to 10, with 10 being, it's not,, I don't know. It depends because what we'll do is we'll say on a scale of one to 10, how ready are you to, and then whatever they mentioned that goal was, right?
Cause we asked them what that goal was in the conversation. And then we say 10 is, I'll do anything as long as it stops me from. And then the blank there. I'll say whatever they said

[00:52:00] that struggle was. So it answers whatever they exactly said. So we use that language because using that language is so powerful and love thing.
Hala Taha: Okay. I would suggest that everybody rewind this and listen to it again, like the last 10 minutes, because she gave so much information. If you have an online business and you're trying to secure more leads, there were so many gems in this conversation in regards to how you should open up a conversation, how you knew who your leads actually are, what are the types of things that you should be doing?
Some awesome tools, really advanced marketing. So definitely rewind this. If you're interested and then check out Lauren's content online. And if you're interested, please reach out to her in terms of her coaching. Amazing. I'm gonna do it myself, honestly, but just when I'm have a little bit of more time.
So Lauren, I wanna end this with some quick fire questions and basically in addition to your expertise on online coaching and all of that, you are also like really good at building social media channels and building your presence on Instagram. You have a

[00:53:00] 130 something followers, YouTube. We've grown it's like over 30k subscribers.
Your podcast is doing well. You're growing a following on LinkedIn now, too. So let's start off with instagram. Instagram is something I struggle with. For some reason, I just I popped off on Twitter, way back when I popped off on LinkedIn, I never popped off on Instagram. I don't know why. So tell me what is, what would you say is like the key way to grow a following on Instagram right now?
What are your tips there?
Lauren Tickner: Honestly, right now, if I was starting again from scratch. This is controversial. I probably wouldn't even bother on Instagram. I think that growing on Instagram now is really hard. I grew when it was much easier and I would say now focus on TkiTok and LinkedIn instead.
So I just got started on TikTok. I don't know how I feel about it. I feel like a grandma trying to use a mobile phone for the first time, but it seems to be quite cool. So
Hala Taha: You're still so young. You're fine.
Lauren Tickner: Yeah, but I still feel,

[00:54:00] there's a lot of kids on there, but at the same time, there's a lot of people who are, in that early teens, early twenties, I'd say that's my age, but it is a little people who are on the platform now who are looking to actually learn more personal development stuff.
And that's what I think is cool. And so I am just on there trying to figure it out. But yeah, Instagram, honestly, if I was starting again from scratch now, I really feel that in the next 12 months, we're gonna see Instagram falling off. I really believe it. I think that takes, took us just crazy right now.
Same with LinkedIn. So I don't think I'd focus my efforts though.
Hala Taha: That's the approach of that, I was taking and it recently I'm like, let me try Instagram again and see if I can get some traction, but it's just always seems like a waste of time for me. I just get so much more traction on LinkedIn so much easier, and it's just seems so much more natural.
And I feel like I've just really unlocked it. And then Instagram is just like an uphill battle all the time. Tik TOK is something really interesting. I need to definitely look into that. I recently got like an

[00:55:00] account and I'm gonna definitely see what I can do. It's just, it's intimidating because it's so like fast and high paced and everyone's just like dancing. I'm like, where do I fit in here? I don't know.
Lauren Tickner: I was like that too, literally until last week on Monday, even on Monday, I said, okay, this week, I'm gonna post every day. And I have, and then I have really found that I'm just building these new connections with new audience members that I never really knew with that.
So what I'm finding is that people who have followed me for a long time kind of being like reignited while simultaneously I'm getting reached by new people, I post a video and sometimes it pops. Sometimes it does like nothing. It's unpredictable. Whereas I find that on LinkedIn, LinkedIn is very consistent.
You're always gonna get good reach. I find once you've picked up the initial momentum. So I think TikTok's gonna be the same. It's okay, let's get those fuss. Consistent X amount of views. And then I think it will snowball from that. I think it's like that because a lot of people find

[00:56:00] LinkedIn hot to start.
And I did too. I literally found LinkedIn hard to start on. I think even when I first met you maybe about a year ago, just under a year ago, was that on LinkedIn then? Can you remember?
Hala Taha: No, you weren't. It was like, I was a LinkedIn person and you were the Instagram person that was like,
Lauren Tickner: Yes, exactly. Whereas now I've Instagram, whereas I love LinkedIn, but for me, Instagram is good.
Cause I already have that following. I put up stories and it gets great engagement. We get clients, but if I was starting, nah, I think TikTok is gonna be interesting.
Hala Taha: Yeah. Okay. I'm going to get motivated just the way that Jordan Paris motivated me to be, do more videos. I'm gonna get motivated by TikTok by you.
So thank you, Lauren. How about youtube? I see that you're doing great on YouTube. My YouTube actually, I've just started focusing on it and it's really starting to grow like pretty damn fast now. And I'm very excited. What is your strategy with YouTube? What are some tips to grow your subscribers? What do you do there?
Lauren Tickner: YouTube is the gold of social media, right?

[00:57:00] Because here's the thing you post a YouTube video and people typing, Google the title, right? Or some people type in to like how to grow an online coaching business. I literally have this video that me and my ex boyfriend films together, which is every single day getting hundreds more views.
And the cool thing is, was it driving traffic to it's driving traffic to my business. So it's great. Because these videos, you've made them one time and just forever more, they're getting more and more views. It's like a podcast. But was a podcost what ends up happening is it's it's not searchable yet.
I think in the future it will be. But right now, not so much, YouTube is amazing because you put all the effort into the content and then consistently you're getting more and more views on it.
Hala Taha: That's so true.
Lauren Tickner: If you have the call to action in the video, then people are gonna keep clicking that link. And so I just think that.
When it comes to YouTube, you have to really find your style. For me, it's a bit of a weird one because I sought it out. As I mentioned in the fitness industry and

[00:58:00] I was like a fitness blogger. I posted like to analyze videos all the time, so my audience wants to see blogs, but at the same time, I know that we generate the most revenue when we do like high information videos.
So at the moment, I'm just trying to redefine myself on YouTube. It's been quite interesting. I can tell you about. I think it's a case of just realizing okay, what does my ideal client one reverse engineering it and essentially making videos about that.
Hala Taha: Yeah. I love the fact that you're talking about the evergreen content on YouTube.
It's so true. I have so many episodes that I posted up like a year ago. That's still sometimes will be like my highest watched video this month. And it's just like always evergreen. It's not really about the order in which you post anything. It's just, everything is its unique thing. And people can always, like you said, search it and find it.
I noticed that you also have like really consistent thumbnails. Is there anything else in terms of the length of the video or any sort of like quick tips that you can provide people for YouTube that you think works?
Lauren Tickner: I think that it's

[00:59:00] just a very, so much, but the thing is just get straight to it. I think a lot of people just beat around the Bush in that content and I'm definitely.
Victim of doing this because there's so much that I wanna say that's why I like podcasting. Cause I can just talk and talk. Whereas YouTube, you have to be concise. You have to lead with value. Everything that you have that you say has to be like a soundbite. And so if you just think about it that way, then I think that you're gonna do great, but make sure that you script your videos.
Okay. Don't just try and make a video. I literally just film on the other day, I was like, oh my gosh, I just wanted to get a video up my content team. We've been rebuilding them, hiring new people best. So I was like, okay, whatever, I'm gonna record a video, send it to this one girl on my team.
She's gonna edit it and get it up right then. And that it did. Okay. It didn't do as good as it should have. Because it was just me Raveling. And so that means that it takes longer to edit. And it's just a more drawn out process there. Here's the thing. There's so much content out there on how to.
Get more views on YouTube. I think that I actually have a YouTube video about how to get more views on YouTube,

[01:00:00] but at the end of the day, like I should probably practice more about what I preach there because I don't think I've been doing it as effectively as I could have. So my short answer would be, make sure that you're to the point and also make sure that your titles and thumbnails are something that people actually want and that they want to click on.
Hala Taha: Very cool. All right. So the last question I ask all my listeners is what is your secret to profiting in life?
Lauren Tickner: I think it really is a case of making sure that everything that you're doing is fulfilling to you because I think that money is a by-product of value. And when you're sharing value with people, then you're gonna feel fulfilled.
And so I think if you're leading with trying to always make money, then. It just, isn't gonna be the thing that allows you to continue to have as much success as you want. And so for me, when I think about the word profiting is okay, I wanna make sure that I'm fulfilled. I wanna make sure that I have freedom.
And I'd say that my two core values. So it's creating a life

[01:01:00] of freedom and fulfillment for yourself.
Hala Taha: I love that. I love that. Okay. And where can our listeners go to learn more about you and everything that you do?
Lauren Tickner: Yeah. So impact school poll cast, cause you guys uphold of costlessness. And if anyone doesn't know what I'm saying podcast.
It was so funny. I was in America. I was at GE in the states and I was saying the word podcast and people were like, and I was like.
Hala Taha: What are you talking about?
Lauren Tickner: Yeah. Then the girl who walks with me, she was like, she's saying podcast. And then everyone was like, oh yeah, it's cool to impact school. That's the best place. And then whatever social media platform, you like the best just type in Lauren Tickner.
And you'll be able to find me there and send me a message saying that you came from this show because I would love to be able to connect if you connect with me on LinkedIn, just make sure to write it in the little requesting me so that I know that you've come from here. And yeah, I would love to have a chat.
Hala Taha: Awesome. Lauren, thanks so much. I think you provided so much value around starting an online business and also growing social media channels. I really appreciated the conversation.

Lauren Tickner: Thank you for having me. I appreciate you. And I'm excited to get all your stuff going.
Hala Taha: Yeah, me too. Thanks Lauren!
Lauren Tickner: Awesome.
Hala Taha: Thanks for listening to young and profiting podcast. If you enjoyed this episode, please consider leaving a review on apple podcasts or comment on YouTube SoundCloud or your favorite platform. Reviews make all the hard work worth it. They're the ultimate thank you to me and the YAP team. The other way to support us is by word of mouth.
Share this podcast with a friend or family member who may find it valuable. Follow YAP on instagram @youngandprofiting and check us out at You can find me on Instagram @yapwithhala or LinkedIn, just search for my name Hala Taha until next time, this is Hala signing off.

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