Joel Brown: Become a Visionary Leader | E125

Joel Brown: Become a Visionary Leader | E125

Joel Brown: Become a Visionary Leader | E125

Do you struggle to live authentically?

In this episode, we are chatting with Joel Brown, mentor, coach, podcast host, and visionary expert. Joel founded the #1 motivation website with hundreds of millions of views worldwide. His Addicted2Success podcast has achieved more than 3.2 Million downloads.

Joel has traveled the world teaching thousands of people how to stand in their vision for success so they can turn their dreams into a reality. He’s worked alongside the likes of Tony Robbins, The Dalai Lama, Deepak Chopra, Gary Vaynerchuk, Grant Cardone, Jay Shetty, and Simon Sinek. He’s been featured in Forbes, Inc., Entrepreneur, SUCCESS Magazine, The Huffington Post, and Foundr to name a few.

In this episode, we talk about how Joel started out his career in radio and music, his top tips for networking, and the importance of moving past revenue. We’ll also chat about how to create a 10-year vision, the importance of being guided by your values, and the reason to always focus on inspiration versus motivation. If you’re looking to level up your life and get serious about your vision, you do not want to miss this episode!

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Check out our website to meet the team, view show notes and transcripts:


01:02 – What Joel Was Like As a Teenager And How He Became Inspired

05:40 – How Joel Got Into Radio

14:06 – Joel’s Top Tips for Networking

18:40 – What Happened After Joel Realized Music Wasn’t For Him

23:51 – How To Create a 10-Year Vision

30:29 – Why You Should Focus on Inspiration Versus Motivation

37:40 – How To Move Past Revenge to Meaning

47:46 – The Way To Be Guided By Your Values

55:41 – Why Self-Sabotage Doesn’t Exist

59:36 – How To Become a Better Negotiator

1:04:56 – Joel’s Secret to Profiting in Life

Mentioned In The Episode:

Joel’s Instagram:

Joel’s Podcast:

Joel’s Website:

Joel’s Coaching Program:

#125: Become a Visionary Leader with Joel Brown

[00:00:00] Hala Taha: [00:00:00] You're listening to YAP, Young And Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show. I'm your host, Hala Taha, and on Young And Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life.
No matter your age, profession, or industry, there's no fluff on this podcast and that's on purpose. I'm here to uncover value from my guest, by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of ex FBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.
Our subject matter ranges from enhancing productivity, how to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young [00:01:00] And Profiting Podcast. This week on YAP, we're chatting with Joel Brown, mentor, coach podcast host, and visionary expert.
Joel founded the number one motivation website, with hundreds of millions of views worldwide and is popular podcast Addicted To Success has secured more than 3 million downloads. Joel has traveled the world, teaching thousands of people how to stand in their vision for success so they can turn their dreams into a reality.
He's built multiple six figure online businesses and is skilled in building massive online communities, monetizing online brands, and networking. Joel has worked alongside the likes of Tony Robbins, the Dalai Lama, Simon Sinek and more. He's been featured in publications like Forbes, Inc, Entrepreneur, and the Huffington post.
And this episode, we talk about how Joel started out his career in radio and music. We'll learn his top tips for networking and the importance of moving past revenue. We'll also chat about how to create a 10 year [00:02:00] vision, the importance of being guided by your values, and the reason to always focus on inspiration as opposed to motivation.
If you're looking to level up your life and get serious about your vision, you do not want to miss this episode. Hey Joel, welcome to Young And Profiting Podcast.

Joel Brown: [00:02:17] Hello. Thank you so much for having me. I appreciate you inviting me on this shore. I'm excited.

Hala Taha: [00:02:21] I know. I'm so hyped for this conversation because when you speak from the heart and you're just so inspirational.
So motivational. Everything that I've heard from you, I feel just so connected with you because I feel like we have very similar beliefs in terms of like how we attack becoming successful. And I think you have your, a little bit more planned in terms of this is what you do. You teach people how to be motivated and inspired.
And I feel like everything you say, I'm like, yeah, that's what I do, but I just haven't like ever thought about it so clearly or written it down. So I'm really excited to talk to you. So you're an entrepreneur, you're a podcast host, you're many things, but we always like to start from the beginning. So from my [00:03:00] understanding in high school, you were bullied and you actually dropped out
when you were 16. So talk to us about what you were like as a teenager, and then how you ended up being inspired to go on this journey in terms of tackling your dreams and things like that.

Joel Brown: [00:03:15] Awesome. That's a good place to start. Let's let's look at that. It's interesting. Cause a lot of people will be like, when did you first build your website?
Or when did you first make this much money? Or I honestly really believe that these types of moments shape your life, and for me growing up in high school, the first couple of years, I felt like I, I fit in. I felt like school was pretty normal. I was doing pretty well. And then there was this popular group.
If you want to call it like that, I know in America maybe call it like the jocks, right? It started to form this group together and they used to go around just picking on everybody, the Asians, the Gothics the nerds, just anyone that they could class a different to them. And I was learning Capoeira, the Brazilian martial arts and kickboxing at the time.
And when I was a little kid, even in [00:04:00] kindergarten remember having a bit of a run in and I felt like the injustice was not fair, and so it's a double-edged sword, it's a gift and a curse in a sense that it's it's it's a driver in me to notice things in the world where there is that injustice and to go let's find a solution for this.
And on the other side, I got to make sure I don't consume myself in it because you can't develop a savior complex. And that was definitely a workings that I got to go through earlier on in my coaching career was making sure that I wasn't pouring out so much and getting so much meaning from being able to help everybody.
Now, I don't look at it like that. I don't help people. I support, everyone has greatness in them. You've got greatness. And it's about inspiring and challenging you to shift your perceptions, to look at things in a different way. I can't tell you what to think, but I can challenge you and I can present to you different ways of thinking so that how you think becomes different.
So that's what I, from a young age, I went through that experience. I got very severely bullied from year nine, all the way up to year 11. So it was like two and a half to [00:05:00] three years, just straight of just every recess and lunchtime bullied. And one day I just went enough.
Me and you after school, that's do it. And the guy never showed up. And then it's three months later, I got a tap on the shoulder and got NACO dusters to the face and got the steel cap boots and jumped by 20 people.

Hala Taha: [00:05:18] Oh my gosh. You were 11.

Joel Brown: [00:05:20] No, I was year 11.

Hala Taha: [00:05:21] Year 11. Okay, got it.

Joel Brown: [00:05:23] Yeah. And in Australia it's 16 years old.
In Australia we graduate high school at the end of a year of being 17, you start college or TAFE when you're 18. And I never graduated. I don't have a high school certificate. I dropped out my high school. Yeah. So there was definitely something in me that I felt like I wasn't, it wasn't Memphis School.
Like I just, I remember feeling so bored out of my brains when I'd sit there, listening to my teacher, teaching trigonometry and algebra, I could respect the fact that was for somebody else in a different space. It was like, that's cool. But I just [00:06:00] always felt really unstimulated. I wanted to create, I wanted to express, I love like reading things and sharing things.
And and I think that, a lot of the systems and structures in the world until you actually start to really immerse yourself in new philosophies and new understandings, a lot of the time it's really. It's really like a factory. It's very rigid. It's very rigid way of living life.
And I think that, it's not one size fits all. It's very general. And there is, I believe we live in some sort of a matrix where we do have structures in our life that are, that Toyota gray favor, the general masses. But I think a lot of people that want to be able to actually do something pretty wild in this world, they're going to have to be ready to be ridiculed and be ready to be told that what they want to do is not going to work.
And it's just, people's small minded visions that they're projecting on you. And if you don't have a grand vision for your future, and you're not committed to it, in the practice of stepping in, then you buy into this moment of visions that they projected.

Hala Taha: [00:06:58] Yeah, and I'm definitely going to touch [00:07:00] on visions in a moment, but first I want to keep talking about your journey and by the way, for everybody listening, me and Joel have very similar journeys and we've done a lot of the same things.
So talk to us about how you got into the music career, because from my understanding, you're high school dropout, but then you had a very successful music career. And even I think dabbled in radio at one point. So I'd love to hear about how you got those opportunities when you actually didn't have the credentials.
So how did that happen?

Joel Brown: [00:07:27] Yeah. Great question. Yes. Oh man. You're taking my mind back. This is awesome. I loved it. So I was very much into my hip hop and RNB. That was my jam. I used to listen to, oh, what was I listening to DMX is dark and hell is hot. I used to listen to Dr. Dre, Chronic 2001. When I was in high school before I dropped out, I remember 50 cent had come out, get Richard that I try.
And it was like a big classic album. And so I was, very much in that space. I practiced producing music, I DJ, but what I was really good at, just, when you look back in your life and you kind of [00:08:00] challenge. And I challenge anyone that's listening right now. Look back and have a look at the pinnacle moments in your life where you had like great achievements or breakthroughs.
What skill set were you using often? What was that consistent skill set that you brought in, for me when I looked back at it, in retrospect, I realized my, the power of networking, I have had this knack that I had developed. I was very dialed into being able to pretty much create opportunities for anyone I was connected with.
Like I'd just be able to like, look at a situation and go, there's a way to create a win-win in this. And this is how you're able to bring value to a person in this way. And if I was able to bring this person in, or I was able to utilize whatever this is in my platform, that we'll be able to create a win-win situation.
And I just got really good at identifying that. And I think a lot of it comes down to, I had a conversation with Dr. Joe Dispenza. We talked about this, right? And he said, Joel, I think one of our greatest weaknesses in humanity is the fact that we're just poor [00:09:00] observers. And I just remember I had observed a lot, right?
Like like notice what was happening in the scape and I would then go and utilize that and that would be come my strength. So I started using that when it came to music and I started noticing talent, DJs that were good producers that were good songwriters that were good. And I'd pair them together and we create demo tracks.
And then I would utilize I remember I used I was using my space, I created a website called You probably going to find it anymore. I don't know if it's even around It was a mix tape website and the hip hop and RNB mixed up. And I was very much I connected with a guy called DJ Clinton Sparks.
I don't know if he, I think he's on. I've heard of yeah. SiriusXM Satellite Radio, I think. Yeah. Yeah. So you, I know you were on hot 97. And I saw a lot of inspiration in him or I got to connect with him when he came out to Australia and, I was selling mixed tapes at the time, ordering him into Australia and then selling him off.
I think I've ever shared this on any interview you again, exclusive right now. Look, yeah,
it just went from like a [00:10:00] leverage point to a leverage point where, because I had these mixed tapes, other artists and people wanted to get on to being able to be a part of what I was putting out in distributing. And then on top of that, I was using my space to reach out to. Artists people like Fat Joe, Talib Kweli, Pitbull, T-Pain, these types of artists to get them on a radio station in Perth, in Western Australia and say, I don't even have the radio station.
I volunteered to see if I could produce. And I just kept showing up. I kept knocking on the door and I, and do I went every single week. My dad used to drop me off cause I hadn't got my license yet. I was getting my paper plates training for my license, but I would show up every week consistently and just keep talking and keep asking.
And finally they said, look, you can sit in with the producer and just see how it'll work. And that was when I met a DJ that was there, his name's DJ Fanatic which is we'll fast forward it soon. And you'll see who he is. It's pretty interesting. And what I did was I thought, man, there's a way I can bring value to this to really start like moving up the ranks.

[00:11:00] So I would jump on my space and I'd reach out to these artists and I say, Hey, I can get you plays on Western Australia's biggest hip hop and RNB station if we do an interview. So I used to get like this before, just remember this, like this is getting resourceful here. Like it's another thing for anyone is listening.
What resources can you use? Get resourceful look around, find out what's more you can use to make it happen. An old school telephone, like the ones where you have to pick it up and it's got a cord. I have one of those. And I'd run a really long, like 12 meter, 15 minute cable out into the kitchen.
And my parents were parents' house and I would buy international dialing code. And it would cost a lot, like if I was on an hour conversation, that was like a $10 code to call America from Australia, but I would do it and I'd patch it into a microphone into into a mixer and then would run that into my computer, into my sound card.
And I used to record through some program. I think it was like go wave or it was some sort of program. And I would be interviewing these artists. And then what I do is I get [00:12:00] exclusive tracks from them and I would have their interviews wedged in between the exclusive tracks. Plus I'd get more exclusive, mixed type stuff from other artists that wanted to feature and we'd play it as like a mix on the radio show.
And I got into a conversation with T-Pain's manager, and he was linked with a guy called Jim Johnson. Now, Jim Johnson produced Lollipop for Lil Wayne. He produced TI, Whatever You Like, Soulja Boy, Kiss Me thru the Phone. And Sweet Dreams of Beyonce. Yeah, he so many tracks. And he was looking for some apprentice producers at the time.
He's I want to build out my production team. So I, my buddy DJ fanatic, who was a scratch Beto DMC champion DJ. I linked him with a guy that could play piano and was an audio engineer. So they came together to make awesome music, scratch up samples and play keys over the top. And Jim Johnson loved it so much that he flew us all out to Miami.
So that's where it all started. And we signed a subsidiary deal under Atlantic Records. Then we're working in the studio meeting people like Usher [00:13:00] and Pharrell. And we worked with the Evanescence, Canner players. And yeah, we just, we worked with the guys that did all the violins for Linkin Park and, Nelly and Kelly Rowland and Ludacris.
And as a matter of fact, the, my producers at the time, Fanatic and Zach now they produced a bunch of tracks for Kanye West. They produced ASAP Rocky's tracks. They've worked with a lot of awesome artists and they've just been doing that this whole time. They've been staying in and committed, but at one point.
I'm going to be honest with you, Hala. I started to feel like I would wake up every morning. This is about three years in after all like the awesome red carpet events and hanging out with all the, the celebs and stars. And I used to wake up every morning with this knot in my stomach. And there's this like looping line in my head.
I'm not supposed to be here and I couldn't understand it. This thought I was like, what, why am I being on grateful? Am I in fear? And it wasn't, it was love. It was like, I'm passionate about life. And I want, I know there's more in me. And it was really hard for my producers at the time to understand that when I told them I'm not going to continue on the [00:14:00] journey that will I, and people thought I was crazy.
Like I had friends, family, people were like, why would you do this? Why would you throw it in? I'm like, okay, I think in our life, we're supposed to have multiple passions. Some of us have the bandwidth for that. And I said, I'm just ready to go to another chapter to just, I need the next challenge.

Hala Taha: [00:14:14] Yeah.
Hold that thought for a second. We're going to get there. I love this transition, but I do want to talk about networking because you brought up something so key that I just want to drill home. And I'm very similar networking is bringing people. It's just connecting dots and that's the best way to maintain relationships when you can be like, I know this person, I know that person, they need to know each other and do something together.
And that's such a great way to keep your connections warm and keep in touch with people and make yourself relevant and make yourself valuable. Because then the next time somebody has an opportunity, they're going to think of you because they're oh yeah. Hala hooked me up with this. Let me call her.
That's like a master networking technique. So talk to us about that a little bit, in terms of in that space, what have you [00:15:00] learned in terms of like, your top tips for networking before we get onto next chapter of your life.

Joel Brown: [00:15:07] That's a great question. I think from a psychological standpoint let's go there.
I don't think I ever looked at it in a way where, oh, I want to hook that person up. So it's a win for me. It was always about, it was always about the excitement of creating something more than what was already in reality. I love that I'm a creator at heart. Like I love creating content online.
I love creating things. So my coaches, I love creating new frameworks and coaching tools. I just love it. I love the challenge that like, no one's created it in this way. I want to create this. And it, maybe that's why I had an affinity for music, is I really appreciate creation. And for me, I always looked at it like, I fi if I can come in and share ideas and those ideas were able to be like we do it every time when we create events and workshops and retreats, when I work with my speakers, And my business partners that I've worked with before, it's we've got an idea, okay.
This is how the event will go. And it's crazy. And I say it [00:16:00] sometimes, like I'm standing on stage and we've got all these people in the audience and I tell them like you guys, this was just, I want you to know that this was just an idea months ago. This was just an idea. And now we're all sitting in the idea right now.
This has manifested in reality and it's so gangster. It's so cool. That's what I want people to be able to know that they're able to do this too. And that's the fun thing about success. For me, it's not about the, bling-bling the material it's actually being able to manifest what started here and has become reality.
Knowing that man, I'm powerful in my creation, I'm a weapon of mass creation. And unfortunately people stay in stagnation because they're not tapping into that incredible weapon of beauty and love that they can share with the world. And so for me, I look at it like, man, if I can just show someone that like creation is possible and that I always say this to people, especially when I'm doing sales, right?
If I'm having a conversation with someone and they're looking at coming in on a program or that they just feel stuck and it, they, they coming up with some [00:17:00] reasons as to why they can't afford or invest. I asked them, I go, look, if you don't, if you were challenged self with this question, I want you to really think about this, ask yourself this, what must I create in order to make this point?
And I leave him with that. And I'm like, you go work out whatever that is, I'm not a person that's going to say, go get your credit card, go get a loan, go get, I would say just walk away with this one question that you ask yourself and then just let me know in 24 hours. And I can't tell you how many times all the people have come back to me to go, Joel, like I've worked at I've found a way.
And I'm like, of course you have, because there always was a way it was a matter of resourcefulness and willingness. Are you ready? Are you actually really, how bad do you want it? Are you willing to play all out? Even if you don't know what's coming next because what's coming next is going to be greater than what you've ever achieved.
That's a beautiful thing about our future is that it has our past has nothing on what we can create now. There's more to come.

Hala Taha: [00:17:51] And I love what you like when you're talking about being resourceful and using your leverage. It's something that I talk about a lot. You need to take an inventory and see what do you [00:18:00] actually have?
What connections do you have? What platforms do you have with, what are your resources? A lot of people fall to the excuse instead of thinking about like creative solutions for how you can get what you want. I think it's, I think really a lot of success is about having these creative solutions and just asking, so I totally agree with everything you're saying.

Joel Brown: [00:18:20] Thousand percent you get it, you just hit the nail on the head. And this is a word of wisdom that I live by. I remember when I first heard this, I just went, wow. Like it just resonated in everything in my being and I've embraced it ever since. And it is, you don't get in life
what you think you deserve, you get what you negotiate. Everything's a negotiation. Like it's not even just what you say. If you're listening now, I want you to really challenge yourself. Have I just been saying things or am I actually doing it through my actions too? Because we negotiate through the way that we show up in, in how we be as well.

Hala Taha: [00:18:52] Really cool. I love that. I'm going to get into now. Let's talk about negotiation later and I want to talk about your next phase in life. So [00:19:00] you were just talking about how you were in music and you decided that this wasn't really fulfilling for you anymore. And what happened? You went back to Australia after that?
What happened next?

Joel Brown: [00:19:10] I went back? Yeah, I went back to Australia, there was like this instill belief within me. I call it the whispers of wisdom. It was like, God was tapping me on the shoulder. And he was like, and I remember just feeling these times where I noticed that I started to feel like I wanted, I had a hunger and a thirst to go into more self-development and I didn't quite work out like what I was going to do with it.
I just, I took up a sales job. I started reading grand cartoons, sales book, closes survival guide. I think it was closes sales, survivor guide. One of those books and reading Stephen Covey, The Seven Habits of Highly Effective People. I was listening to Jack Canfield. I was listening to Les Brown and I started to feel within myself like, Hey, it'd be really cool to be able to do this, and to be able to speak and to inspire others, I think [00:20:00] is what I was trying to do in the space I was in.
But as a manager with producers and songwriters, I was in the background, and I I was like, man, I could do more with this. I want to actually be with people. I want to talk with people. I want to hear people's stories, so I got really good at my sales and I got really good at applying a lot of the habits to my life.
And I started living in what I call the four dimensions of excellence, values, beliefs, habits, and skills. Which is your values is your compass. You believe since you've gotta be ready, your habits you're willing and your skills is, are you able, right? And so I really just started living in this space where I committed myself to sticking the frameworks and really seeing Hey, what would I do if I played at my highest level more consistently?
And I did really well, and I worked my way up the rungs in a sales company, I had the opportunity to sit in a room in a sales environment. It was a training workshop. This guy walks out, he has this white button up shirt. It is, like these shiny little cuff links. He had a Rolex watch. He had these shiny shoes [00:21:00] and slack pants.
He's like ladies and gentlemen, my name is Jordan Belfort and The Wolf of Wall Street. And I'm here today to teach you how to be a force to be reckoned with. I don't know if I got the Jordan yet. He, what is he? New York. Is he new?

Hala Taha: [00:21:12] I think he's New York. Yeah. Maybe he's Jersey.

Joel Brown: [00:21:16] Yeah. Yeah. Yeah. I think he's New York.
I think he's from New York. So yeah. Yeah. I just remember feeling wow, like I'm blown away. This dude is an actual live speaker in the flesh and I listened to Tony Robbins and his people, but he was staying I sat right at the front. And he was there and he challenged me. So he challenged everyone in the room to cost a 10 year vision, but he turned to me and he challenged me to get up and command it to the room, declared the vision.
And, I got the CEO of the company that expects me to go onto the wing of the manager of the company to work my way up. And my, the manager was like, y'all gonna be here and oh, this will be yours. Looking out of the ivory tower, like the city, they're all buying Aston.
Martin's that? And I was kinda like the boys club. And I was like, okay, I'll get to work my way up to that. But once I was in the room that day and I actually was challenged to write out what I truly want to do, [00:22:00] and I go clear. And at the start, I'm going to be honest with you all. It was uncomfortable.
It was like, my limiting beliefs were in the way and all this stuff, but I was like riding it out and I felt excited. And then I read it out. Okay. I remember the CEO in the back of the room was just like, what? Like you could see him like cursed into himself and he's shaking his head.
He couldn't believe that the declaration I was making, because I was basically saying, I'm going to leave this job and I'm gonna be running this big self-development coming. And they're all are you going to put resources into this kid? This 21 year old kid, that's a 22 year old kid that's saying that he's going to be, using all his time to build this up.
And wrapping up pretty shortly after that crazy story, I ended up working up north in the deserts of Western Australia, catching snakes and lizards and kangaroos sounds out there, but I did that because in my vision or mapped out this like one big swing, it's like, what would you do in your 10 year vision?
When I was reverse engineering, it was like, if I was to make this 10 year vision, a two year vision or a three-year vision, like what would be the one big, like outlandish swing that you would [00:23:00] do that would like catapult you closer to that 10th year? And for me, it was leaving the day job that I was in to earn double the money so I can invest even more, faster, back into build addicted to success.
And it was like, put me in prison seriously. Cause it was like 12 hour days in America you'd say it'd be like 120 degree Fahrenheit, heat like 28 days straight with only four days off, so it was intense, but the whole time it was just like, listen, to think and grow rich. I was just listening to Tony Robbins.
I was just centering on my vision the whole time. It's going to this, it's going to this, I'm building that it's going to happen.

Hala Taha: [00:23:37] Oh, my gosh, that's such an inspiring story. I love that. So 10 year vision, talk to us about if you can just give us a guide in terms of how do we create our 10 year vision?
What is the relationship of goals within that vision? And from my understanding, you actually accomplished your 10 year vision in six years. So you just talked about the swing. Is there any other tips in terms of how we can accelerate [00:24:00] that?

Joel Brown: [00:24:00] Yeah. I've been teaching the 10 year vision process for a long time now.
And I was blessed by Jordan because he introduced me to the concept of it. He essentially said, write out a script as with as much detail. There's a few things he taught me in there. Like some words of wisdom. He said and I remember this cause I felt a bit of a block wise writing out my vision.
I felt like I was dark. I felt like I had done things in my past. I got into drugs and alcohol and like sexually deviant and like I was beating myself up for it. I was like acting as if I'd made all these mistakes and I wasn't worthy of being a positive, inspiring person.
Like what if you know the imposter syndrome? What if I get caught out? What if people think that I'm not positive and I've done all these things when I was younger, and he said, you will not your past, you are the lessons and the resources that you gleaned from it. And I remember that day, I realized no one's going to write me a permission.
No one's going to come along and do that, are going to write my own damn permission slip. That's what I, that's what I got to do for myself that day when I did that and I noticed my soul shift and I gave myself permission to create and to go, [00:25:00] I'm going to do something new here. And so that was a really defining moment for me.
And I think for anybody, when you give yourself permission to just do something different for once, it's you're going to wait to feel worthy or do you negotiate it right. The same thing, as I said, like, when you say just because you think you deserve it, that's not enough, it's part of it, but it's not enough.
I've got to show that I'm willing to step in and do it anyway. I want it anyway. No matter what the cause like I'm there, and I keep showing up and it consistently. And so he taught me this concept just by just dropping the word of wisdom and I pieced it together. And he's, he sheds a reverse engineer.
It start with the 10th year. What would you do in the 10th, the 9th year to get to the 10th, the 8th to get to the 9th and ride it back. I wrote so many pages, like 16 or 17 pages, but the thing that I've come to realize just through really just going around, traveling around the world, teaching this to tens of thousands of people, I actually tweaked it a lot.
And I added in my own frameworks and other things to just really supercharge the vision process. [00:26:00] The one thing I'd say, hold it. If you really keep this in mind, it's not even about you achieving the vision. It's not about the things that you get in the vision. It's about who you become in the process, right?
Like when I write something down and when you write something down and you follow through, you're a woman of your word, I'm a man of my word. That in itself is worth his weight in gold. To be somebody that writes something down and shows up and fully through, that's an incredible skill set to have because a lot of people don't take ownership.
It's a huge thing. I do a lot of trauma work, right? So we do a lot of work around healing and a lot of people don't take ownership for their wounds because it's easy to blame somebody else. If I'm getting triggered them, it's not me. It's them. Guess what? You never change because you don't like it starts with you.
And when you start to, go into this and realize, wait, I get to actually create what I want in my life. And I believe that you don't, you get to have it all just not all at once. It comes together in time and you have [00:27:00] patients, and that's why with the 10 year vision process, I go through the eight categories of life.
And then you map out the vision based off your eight categories to have the most harmonious life. Cause I believe everything is touching everything. So you have one I'll break down the categories for you. If you don't. We have write this down. If you're listening right now, we've got business in Korea.
Okay. That's the first one. Second is finances. Third is health really important, especially right now. Fourth one is romance, right? That might be a bit of a trigger for some people to romance. Then we have family and friends. Then we have fun and adventure. Then we have self-development and for some of you, it may be spiritual development, depending on how you feel yourself.
And then the last one is physical environment, right? And this is one, a lot of people miss it's do you actually feel inspired where you live? Do you have natural light coming into you close to the places where you want to be? Do you have to like, commute? Like I used to, when I was working in a nine to five job for one hour there to work one hour back and I started crunching the numbers.
It's two [00:28:00] hours a day, 10 hours a week, 40 hours a month, 470 something hours a year. I felt like I was wasting my life. Sorry. Like all these things are important because we even considered physical environment. Our physical environment has a 40% effect on our mental state. If you stay in an environment long enough, over a longer period of time in the matter of weeks to months, it's going to have an effect on you mentally.
Like right now, there's a war on reality with COVID and everything that's going on. And whether you like it or not, something's changed in the atmosphere. It's about how do I structure my life in a way where it set me up to win, even if these things are happening, like I'm not going to be blind to it and ignorant, but I'm going to structure so that I'm doing more of what I desire that I value in my day, because that's where I'm in spirit.
That's where I'm inspired from within you don't need to motivate yourself anymore. Motivations on the external. I want internal. I want in spirit, I want inspiration. I want to have the torch lit from within and be creating what I desire to create in my life. Not what society tells me. I should do. Not what mom and [00:29:00] dad think is a great idea.
Not what my best friend will drop in every now and then. And in a conversation of you should do this and that. If it's not in alignment with what I truly value, then no, you don't. Because a lot of people will often do things to be able to get significance and validation and approval from others.
It's very liberating when you create from a place where you realize you don't have to do that anymore, that you're actually, you can accept who you are yourself, and you can create what you want yourself. And you can be a good human in the process too. I think some people would think they're going to sacrifice, oh, I've got to be this type of person in order to get this.

Hala Taha: [00:29:40] This episode of YAP is sponsored by FreshBooks. If you love YAP, then you'll also enjoy the I Make a Living Podcast where celebrity matchmaker and entrepreneur Damona Hoffman talks to today's most successful small business owners about what it means to carve your path, define success on your own terms and build a business that [00:30:00] satisfies you. The podcast dives deep into every aspect of being your own boss, the upsides, the downsides, and everything in between.
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Oh, my gosh, you guys need to rewind that part back because he just dropped so many gems. Let's stick on motivation versus inspiration, because I know that they're two very different things.
Talk to us about that and why we need to focus on inspiration and how we can do that.

Joel Brown: [00:32:42] The reason why I'm not the biggest fan of motivation is because it almost damn near killed. And I mean that in a sense that it almost killed my flow and it killed my dreams. I started to lose myself in the game.
I call it the game. Cause there is, there's a game that's going on right now. And a lot of people are caught up and [00:33:00] we see it on social media, and people are, they're acting in a certain way to be able to be popularized, to be able to be accepted, to be validated. Now that's coming from lack and scarcity and it's filling a void essentially.
But the problem with it is that it becomes just like vacuum, and it's just never enough. And so I did this for so long. Even the name addicted to success, I'm going to be honest with you. I was creating from that place when I created it. Now I can embrace it and like be like, Hey cool.
That was my journey. And that's what it is. And it still applies today. It's just my definitions of success changed, cause some people will go well, success to me is getting a bunch of money. It's about having the status and the significance, and it's having the fancy house on the hill and it's having the awesome network of like people that respect me because I'm doing great things.
But the question is, can you go to bed at night, feeling good about who you are as a human being? Do you go to bed at night, crying yourself to sleep? Are you proud of the type of relationships that you can have in your life? Or do [00:34:00] you just, you roll on each one that you step into or are you attracting ones you don't want in your life?
Because these are the things that matter more. I know this, but it's like I had to achieve a lot of things to realize like the things, the material is not it's how I feel about who I am and how I feel about my mission. Is it meaningful? Is it actually something that I'm proud of, that I can get up and go, you know what, moving the needle today.
And I'm surrounded by people that also have great virtues in their life and then great people. Like some of my friends, they don't have big businesses. They don't have, the money coming in and they're just really good. And I trust them and they really stand by their integrity and they have great loyalty and they're very compassionate like that.
To me, that's way more valuable than somebody that has a verification badge on their profile. It's made 20 minutes. I've hung out with Centillian is, and some of them, I'm just not impressed. I just wouldn't hang out with them. It doesn't matter who they are, what they have. And I think a lot of people hang so much of an emphasis on [00:35:00] things that are so shallow and so surface.
And I think to some degree, we all got to go through that experience to realize that's not it. And it's just because they coming from lack. And often we come from lack because we have trauma that we've experienced in our life. When I do my trauma coach and we worked through 10 layers of trauma and I've gotta be honest Hala, so many people you'd see them and you think they got their life together.
And I get in and by the time I'm going through the 10 layers and out of 10, they've got 8. Like 8, like they were physically whipped, smacked, beaten. When they were a kid, they were told they weren't good enough. They were told they can't show strong emotions like anger or joy. They were shamed by their family or their friends.
They were held to responsibility of their parents' happiness. They were emotionally neglected. They felt out that walking around on eggshells they felt abandoned. There's so many different levels of trauma. Like when we hear trauma, we think it's just getting hit or like a car crash or something like that.
But it's not trauma works on a mental and [00:36:00] emotional level to, an, a sexual level too. So I think a lot of what we do is if we're coming from needing motivation all the time, we're going to come from force. We need to force it. We're forcing up the hill, forcing all the time, trying to beat the clock.
It gets glorified so much in entrepreneurship. Run to your fateful off and your face melts. And I just, it doesn't impress me because I know what's coming from lack. And if you want to operate in a higher frequency, it's about coming from power, like true, authentic power and creation. And the way we do that is we moved to a place of forgiveness for us, forgiving the things that have happened in our past, reconciling with it in the subconscious mind and meeting with that shadow and working through the inner child and showing yourself, Hey, I'm on your own team.
And no matter what's happened in the pause, we don't have to necessarily forget. We can accept that it's there and we get to let it go. That's having taking power back. And working through that because a lot of the time when people are dependent on motivation, it's because they're using [00:37:00] desire, but a faulty desire, I think desire is great in a sense of passion.
But a lot of the time they're using a faulty desire that ends up being that the outcome, if it's, if they go at it long enough is disappointment. It's the same thing as when you I've had this experience and I know people that have had this experience too. You could have a one night stand in the morning when you wake up.
It's maybe I desired it beforehand. But when I wake up in the morning, I don't feel very good about myself or the decision I made. It's like a disappointing outlook because it's like you would ask yourself, what was I trying to really chase? I want to connection, but I got it short term for a quick hit because of the feels in my body, coming from void and lack.
Or you may like the person and they didn't want to be with you. So then it's man, I'm now I'm really disappointed. And I feel like cheap that I just gave myself away like that. Whether you're an entrepreneur where I'm sure everyone can relate where they've done things where they've gone.
Yeah. I'm not so proud of that because I knew I did it irrationally or off the cuff. And that's because you're trying your actions that are coming from you is coming from the subconscious and 95% of our thoughts are the same as the day [00:38:00] before. We only think 5% new thoughts on average, unless we are being intentional.
And so a lot of what we do, we think we're so conscious, but when not, we're really not. And if you've got invisible anchors that are holding you in the past, and you've got mum and dad issues and you've got unresolved trauma, and you've got the thing that you've never worked through with happened with your ex you better bet.
A lot of that's driving you into your destiny.

Hala Taha: [00:38:24] Such powerful stuff. Oh my gosh, I love this conversation. So for some reason, what you're talking about reminds me of my journey in terms of me failing. And a lot of my success has actually been me trying to get revenge. I don't know why this is making me think of this, but I, for example, didn't get my dream.
I was supposed to be the next Andrew Martinez. I didn't get my dream job at hot 97. My revenge was I'm going to start this big website and, run the city anyway. Then I didn't get on MTV. And I was like I'm just going to become or whatever. It was like, everything that I ever did, even starting Young And Profiting Podcast [00:39:00] was revenge.
I was like, you guys didn't give me something. I'm going to create it on my own. F you, so talk to us about why that's not a good place to be, to start something new, or is it, and can you like transform it later on into, cause I like to think that I'm not, operating from only a place of motivation. I feel like I am inspired, but it did start with that feeling of revenge. Is that good? Bad? What are your thoughts on that?

Joel Brown: [00:39:26] Am I talking to us? So I'm going to be talking with you on this because it's a coaching session. No, that's totally fine. I'm happy to go to, and I'm going to be honest with you.
It's a similar place to me, it's I go beaten in school and when I dropped out, my thing was I hit the fork in the road. It was like the victim or the Victor. And at the time I chose what I thought was the Victor. And to a degree, it was cause it was all the tools I had and I went, I'm going to prove you wrong.
I didn't get beaten. You watch me. And a lot of it fueled me and to be honest, it's set me up pretty good with the foundations and. I'm sure you can really attest to this too, Hala. [00:40:00] It gets exhausting and it's becomes this never ending. Like it's never enough, I'm never good enough. I need to do more and this is where the perfectionism starts to calm me.
And this is where I call it the obsessive idealist, where you can forms of procrastination could be that sometimes if you have a really big vision or you're getting ready to get ready, it's like the thing that you know is really going to stretch you, you don't want to step into that really big stretch because you don't want to mess that up cause you hanging so much on it.
So you miss out on the really big, amazing things you could be achieved. And then the things that are in front of you that are a bit more attainable, you tend to try and perfect it and you overanalyze it and you go into it so much and get yourself so involved that you actually start to you start to disconnect and lose a sense of why you're doing it in the first place, because you're just trying to measure it now.
And you're like measuring the numbers and the views and things like that. Even if you're not vocally sharing with people, or these are my numbers of views, you just it's you constantly need goals and targets to show you that you're doing good enough rather than actually [00:41:00] going well, why did I start this in the first place?
And how do I actually feel about this? So I work a lot with entrepreneurs on procrastination and I teach them how to reprogram that procrastination. So how to counteract that patterns cause there's six procrastination types. Entrepreneurs are usually either obsessive idealists. So what I just subscribed to you shared to you that was the overcompensation airy success.
That's what it is called, overcompensation airy success. And then the second one is the big. Somebody that has like really big vision really be, I don't know if you've ever heard somebody where they just keep sharing these, like out of these world ideas rarely big, like we're going to make $20 million is what I'm all these things.
And sometimes you're hearing it. You're like, wow okay, go for it. But they tend to almost drown themselves out with too much of the talking of things they're going to do. And then they jump from project to project and never finished anything. So this tends to be the thing.
And then you've got the over as too, they called the angry altruist. And essentially what they do is they tend to hang so much of their [00:42:00] meaning of who they are and their validation on giving so much that they ended up giving and giving so much that they end up feeling resentful towards others. But I'm gonna tell you why, like you're secretly resenting yourself in the process cause you haven't drawn boundaries and you haven't dished out what you actually feel is fair game.
You've given so much expecting a certain result. So this is a big one. I farm with entrepreneurs, it's. It's like all your meaning comes from being this person that gives everybody something, but, and it affects their relationships too. The way that we show up towards our business, as much as it's not a good idea to treat your relationship like a business.
Cause I think a lot of entrepreneurs make that mistake. It also trickles into our relationships. We start showing up like that in relationships too. It's this is what I used to. I had the, I'm not good enough story in the background. I was going from overcompensation airy success. I got so many pats on the back.
When I came to America, you guys love to Edify people and really pump people off and like really applaud. It's Australia is a lot more just chill and [00:43:00] casual. So it's takes a lot to impress someone in Australia, but in America was like this high and a lot of it's status. It's they've achieved this and they've made this much money.
They've done this and that. And it's I'm speaking at events and hearing it all the time. So I'm like, oh these things must be really great things that I'm doing and, built schools and giving back and only say I'm like, cool. So then I started to actually convince myself of the hallucination that all my value is coming from what I have and what I did.
So it translated in relationships. And I would date dismissive avoidant women that had those tendencies. And I had anxious attachment tendencies of overcompensation or into please people please. And so I would end up giving so much of the things like fancy trips paying for everything, expensive stuff, gifts, all these things to try and keep and maintain the relationship.
Even though it wasn't with the right person, we weren't compatible because I had this like idea, this projection of this potential of this person and me being the potential in that relationship too. And ultimately what happened was [00:44:00] I reached a breaking point where I just, I was with the woman I really wanted to be with and I just wasn't working.
And I was just stressed to my eyeballs and I had actually, eventually it led me to sitting down with my mom and my dad and doing a very healing conversation with both of them and working through layers of trauma and forgiveness and when I looked at the girl that I was with, I looked at her and I just thought to myself, I didn't say his tour.
I could say to an hour and she'd be farming it. But like in myself, I was like, I don't need you anymore. And that's bad. We shouldn't need someone, you should want someone. But I found myself going, oh my gosh I was in this. It was almost like a snapped out of it. Like I was on, it was like, I was on love drugs for, the, like the 10 months.
And then I'll just look at it on I wasn't even attracted anymore. It's because I wasn't neat needing to get that met anymore. I realized I could meet it within myself. Cause I had soothed myself and reconcile within the inner child in me that we're not in the past anymore that we get to create from where we are.
I saw, I find this is what happens, Hala. You have these [00:45:00] overcompensation airy success is because of something that happened back in childhood of like with either your mom or your dad. This is for anyone that's listening to where like with one of them or both of them, it was just never enough.
And they may have never said to you, or you need to achieve more and that's not enough. It's just the story. You start to form in your child. Because when we're first brought into this world, there's two things that we need from our parents. We have the necessities water and, like drinks and food.
But essentially the two things we want is the first one is we want attachment because when we're a kid, we have no reference points. We're got an empty brain and we're like, we need to download a ton of information to actually make sense of the world. So it looking at mom and dad like our caregivers, and we're like, okay, I'm feeling emotions in my body right now.
And this translation would be a baby will be crying. So then the parent goes, okay, they'll pick the baby up. Now the baby can touch because that's the second thing. If it can't touch, then it's going to cry. So it touches, and now the baby's feeling, the body temperature is [00:46:00] feeling the, it, seeing the body language and seeing the look in the eyes and it's learning from you in real time.
How do I regulate my emotions now? A lot of what they teach in a Western world, actually, a lot of countries they teach like, oh, and the baby's crying. Just leave it alone. Just leave it alone. Like turning screen extreme. Yes. To a degree. You want to have independence, but mostly that it's screwing the children up because Charles trying to learn when it feels feelings, how do I regulate my emotions?
It doesn't know how it needs you to show it. How when you calm it down in that it's okay, now I can soothe myself. So many people miss this incredible important stage in their life as a child. And then the second thing that. They really need that you and I needed, even when we were children was to be authentically ourselves.
And I find that those that really crack it in laugh have gone on this journey of they've lost themselves and Neff journey back to who they authentically are. And that they're very powerful people because they're unapologetically who they are. They're not scared to be judged or ridiculed.
They've learned how to come from love and not fear. And that's been my practice and [00:47:00] I coach all my students and clients to come into that space. And my other coaches, tourists like learn, do that, do the healing to come to that place because when we're a child, we take things so personally the whole world, we feel like revolves around us and rightly because we need to download the information from it.
But it could just literally be mom coming in one day, like angry about work and you see her in that mood and she says something to you. And you're like, that means I'm not good enough. And then you take that with you, and it becomes your story. You tell yourself, and. It either becomes the reason why you don't step in to go for your dreams, or it becomes the pusher and the motivator to make you overdrive in your dreams until, I really believe that we get to do our most amazing and most powerful work when we're centered in who we are, because some people will think, or Joel, don't hear me without, don't go into the friggin and stuff.
Don't go into the shadow because I don't want that to be taken away from me that I'm coming from void anymore. I'm like, no, you actually become even more powerful because you are centered in who you are and you are really stepping into [00:48:00] more of your potential that God has created you to be from the beginning of you answering this one.
It's just that the systems and the belief patterns that have screwed you up and laid over the top and just confuse you. Now, we get to go back to who you really are and that's when it gets to do your best work.

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Amazing stuff. So I want to go back to your four dimensions of success, which is you've been touching on this the whole time. And I want to talk about values because I know that's step number one is really understanding your values.
Is there some sort of a methodology that you have that you can walk us through in terms of like really identifying? Because what you're saying is you don't want to be guided by all your trauma, but you need to be [00:50:00] guided by something. And I think that's your value. So how do we get there?

Joel Brown: [00:50:03] Yeah, absolutely.
So you values does that, how is it you values as your compass, your vision, when you map your vision game plan, it's like you're taking off in your landing, strip for your dreams, right? And then when you look at your values, I want you to go deeper. I'm going to challenge you to do it now, if you're listening is to write this down.
The first you've got two types, the first type of values is vocational values. So vocation or meaning like fitness, reading, writing, traveling. It doesn't always end with the ING, but it's like a doing right. It's a doing type of value. And it's like usually hobbies and things you'd like to fill your day with.
Okay. So getting clear on what am I top three or top four or top five vocational values. Then the other side of the coin is your core values. And your core values may be peace, loyalty. It could be integrity, compassion, joy, creativity, and sometimes they feel like they cross over a little [00:51:00] bit and that's okay.
You can have that, but it's just really about getting clear on who I be, which is my core. And what I do is my vocational. So getting clear on those and making decisions more from that place, because when you think about Hala, every decision you make is driven by your beliefs and your values. Okay.
What I believe to be true, my perception of the world and how I see it. And if somebody came along and said, Hey, Joel, do you want to go down the alleyway and shoot up heroin? I know it sounds intense, but to me it's that's on my hierarchy of values. It's number 199 million, 999. Whatever of me being even interested in that.
So in that split, second, the word values comes to the word evaluate in that split second, I'm evaluating to go. Is that a yes or no? Do I want to involve my time in this cause times the most important thing, like right now, seconds going by, we're never getting this back again. Like money comes and goes and creation.
You can keep creating, but time doesn't right. So [00:52:00] values are really important. A lot of people waste a lot of time filling most of the day without their top values. And then they wonder why they're not actually living a fulfilled life. And when you're living in what fulfills you, you're in spirit more so you're more powerful and more inspired.
You don't really need the external energy and motivation light you up. You're already internally lit from within. And then we look at, remember I said, beliefs that's that just speaks for itself. The importance of beliefs, right? So many people have invisible anchors that are holding them down.
And so really working through the belief, clearing the trauma, the shadow work, the inner child, all that stuff. Super important, but are. Habits, which we have next, if you look at this, it's really interesting. Your habits select the energy bolts of action that you take each and every day, the intrinsic closer to success.
And you're either moving closer to it or further away from it if you're not committing to your habits. So if our beliefs and our values drive every decision we make guess what? Our habits and our beliefs shape our identity, because what I believe about the [00:53:00] world and about myself to be true, and I keep showing up in it.
It actually forges my personality because how we think, how we act and how we feel determines our personal reality through our personality. And Hey, if you're not getting great opportunities in your life and you feel like you disconnect and all that, like work through those things, because there's that you probably creating invisible wedges between you and other people.
It's if I know somebody sent it in her, they are, there's like a power to them. When you walk in the room and you go up and you introduce yourself and more of who you are. And you're not insecure in who you are because you've done the work and you've worked through it.
There's this frequency to it where I see that. And I'm like, man, I want to give this person an opportunity. Or I want to be friends with this person. I think we could deliver great value. And you want to help people like that. People like that, that are like fulfilled and that have that energy. They tend to have a lot of people around them that want to support them and that want to work for them or work with them.
So that creates a massive win for you. And then we have the last element of the four dimensions of excellence, which is skills, the skills, which is [00:54:00] able. And I don't just mean like any old skill it's what you can either hire or acquire. Okay. Because sometimes for me, I don't like accounting, but I'm going to hire someone for the accounting because I want my business to do well.
So it's like almost going to manage it. It's not me. It's like the last thing on my latitude is write down lowest values, but someone else can crunch those numbers. And then we have acquire. Now I challenge people with. 'cause there's a breakdown, a study, some research around skill development.
And it says that in order to go from, this is generally more skillsets, right? Photoshop learning music, learning software, learning hands-on skills, and so on, whatever it may be speaking copywriting, whatever it is in order to be able to get to a level of like above average efficacy in your skillset, you want to be able to develop at least 20 hours.
Okay. 20 hours of learning. So cognitively understanding, but also applying and practicing and getting feedback and [00:55:00] learning how to fine tune the art. So 20 hours now I say this to my students and my clients all the time. I say, okay. There was someone that wanted to go for a pay rise in a job.
They didn't want to get a promotion. I said, Define the skill, which skill was it? And for me, it's actually is negotiating because they wanted to get into a sales position and it was going to be as crazy. Like the jump between the pay brackets was literally like 50 grand a year to 90 grand.
So it was like a 40 grand jump. And I said, okay, if I came along and I said to you, I'm going to give you a $40,000 pay jump this year, and year out. And you could even go higher down the line because you have no capital commissions. Would you commit for just 30 days, straight, 40 minutes a day learning the skillset of negotiation itself.
Would you commit to just 30 days straight to learn that skillset? It's only 20 hours. Every time I ask somebody like that question they'll say, of course, Hey, if you can make an extra six figures this year [00:56:00] or multiple six figures a year, would you commit to 40 minutes per day for the next 60 days?
What'd you do that and remember you don't lose it. You can take it with you for the rest of your life, if you want and add on top of it. And you can train it and you can teach it and everything else. So I like to challenge people to think like this, pull it apart. I love creating frameworks.
I love getting really complex teachings and then like simplifying it so I can teach it to the masses and go let's compartmentalize is break it down, make it actionable so you can commit to it. And then let's see if your life improves. The intestine is stuff for more than a decade and it works.

Hala Taha: [00:56:37] Yeah, I could tell. And if anybody's interested in that 20 hour rule, I actually interviewed Josh Kaufman, who I think is the one who developed that. And so if you guys want to check that out just look for Josh Kaufman on my feed. So this has been absolutely amazing. You are so inspirational, so talented.
And I want to ask one more question before my last kind of question and that is, I want to know [00:57:00] about self-sabotage because from my understanding, you believe it doesn't exist. And I think it's a really important lesson to teach everyone. And so I just want you to, I want to make sure that you give that message before we go.

Joel Brown: [00:57:11] You did some research, you know me you know me you must have looked at a lot of my content. This is great. Thank you. I appreciate that. I really do. It's refreshing, because it means that we're able to go even deeper on the stuff that, that is good work that we can share with your audience.
And they're lucky to have you seriously. This is great. So yeah I don't believe it exists. And the reason being is because there are two worlds that exist within us. You got the aware and the unaware. Okay. And the question is which part of you is getting what it actually wants? Is it the aware part of you is the unaware of part of you, which is the unconscious.
Okay. And like I shared before, so much of our traumas and our lack and scarcity and a voice coming from the unaware. There's some good things in that. So I don't want to just make it out. Like the subconscious is [00:58:00] responsible for every, like bad thing is happening in your life. It's not about that.
There's some great programs in there too that have worked really well. It's just a matter of I want to do even better and I want my people to do better. So it's let's look at it and see what can we tweak? What we can, what can we improve? And self-sabotage for the most part is when you haven't integrated and brought the unconscious into the conscious and call young says this he says that unless we make the conscious unconscious.
It will direct your life and you will call it fate. Okay. So a lot of people are like bouncing around like a pinball in a pinball machine, not bringing any of the unconscious to their awareness. So it's if I'm in a situation where let's say I'm trying to do a business deal and somebody walks in the room and they remind me of my father and I haven't healed.
And then I feel like there may be narcissistic. Not that my dad was. I'm just saying that as an example of some people experience that and then it starts to trigger them. And then they start like looking at that person as a representation, as an avatar of deaf bother. And then they don't know how to connect with it.
And [00:59:00] then it they lose a deal. They could get triggered in that moment. Their stuff comes up and they may not consciously be wanting to do that. It's just that it starts to because your body is the unconscious of the body, you start getting the feelings. I don't like this and you become disempowered and it's very evident in a room.
Especially when you go business deals going on negotiations, or, like people are very attuned to seeing like who's the alpha in the room and who's handling this and who's stepping in with confidence. It happens a lot in the business world. I'm sure you've witnessed that. So the more that we can work on that, what it means is that your unconscious isn't playing sneaky games anymore.
It's it's not popping out here in front of you. It's let's say you have a friend that goes to hide behind the corner cause they want to scare you. And you've already seen him going. You're like, I just saw them try and hide. Cause they're going to jump out and try and scare me.
It's not scary. Is it like you walk up? And they're like, ah, you're like, ah, I saw you there. It's the same thing that happens with your unconscious too. So if I'm catching those things out and acknowledging that they're there, I've identified acknowledging, and I've let it go enough here to, in a reconcile with it.
It can't play sneaky games anymore. It's like I've shown the torch on it and [01:00:00] go, ah, gotcha. So it can still be there as a part of a that I was, I experienced it at some point, but it no longer has power of me. So it lowers the charge in the unconscious, which means that it also lowers the signal that sends to the gut and the body.
So then I don't feel like I'm in fight or flight when I'm in those situations anymore. I'm no longer triggered.

Hala Taha: [01:00:20] I love that. So negotiation, you brought it up a bunch of times. I want to understand why you believe negotiation is part of every fabric of life and how we can become better negotiators?

Joel Brown: [01:00:33] And negotiation is not good if it's not actually taking you towards where you really truly want to go.
I say this often to people that, especially coaches, they come to me and they're like, yeah, I want to coach. And I want I've got this money over this budget, I'm going to put it into my branding market. And I'm like, cool, what's your niche? And they're like, oh, and then I'll clear. I'm like, then you're just going to throw a 10 grand or 20 grand off the wall.
What's the point? If you're one degree off or a couple of degrees off and not to be perfection is about it. It's just that sometimes some [01:01:00] people may not have all their docs lining up in a way, which could be really powerful for them. And then they just go on the course in that direction, thinking if I put a bunch of money behind it, it's got to work and that's not true.
It's not the case. I've had people that say, Facebook ads doesn't work. It's you had just haven't maybe your content sucks.

Hala Taha: [01:01:20] Yeah. That really figured it out.

Joel Brown: [01:01:21] Maybe your content sucks.
Let's look at it and we'll make it better. Let's, I'll give you feedback and let's get it to a better level or premium level.
Maybe, then not convinced that you can actually coach them. Maybe they feel like maybe they're picking up on unconscious stuff. Maybe you're not ready to be a coach. Doesn't mean that you won't ever be ready. Maybe we've got a little bit more work to do. I'm very honest. Cause I had to be honest with myself in order for me to actually play at a high level, I needed that.
I needed people to lovingly kick my ass too, so yeah. I think that when it comes to negotiating it's making sure that we're going in the right direction first and a lot of your values, beliefs, habits, skills, great frameworks, casting your vision out and making sure you're injecting your values in it so that you're crafting something you actually want to go for.
And [01:02:00] being real with yourself. When you've got healing work to do in yourself too, you get better and better at picking it up. You never fully get it. That's why you need a coach or a mentor. But when it comes to negotiation, this is what I'll say is that making sure you go on, in the right direction.
The second thing is when you're negotiating, a lot of times people get caught up in the experience and now go all over the place. I truly believe that the name of the game is whoever stays in their lane, the longest wins. It's actually very straightforward and very simple and people complicate processes too much.
So it comes to negotiation. If I got something that I desire to create, either with that person or something that we're looking at achieving, and I think that there'll be a great support or vice versa. I stay on target. So this is, look, this is what I want. Like you may introduce some other things.
We may consider it. But what I really want to be able to create is this when I reach out to people for like interview requests, we've had a lot of awesome guests like you as well, I'm just very direct. It's Hey, here's what I'm looking for. And here's, I'm going to bring to the table.
Are you down? Are you open for this? Yes or no? Like I don't sugar coat ads. I don't want it to be too fluffy. Doesn't need to be
[01:03:00] soon as that, when it comes to negotiating in sales, people buy based off feelings, they don't buy based off facts. You can spout the statistics and the numbers and it doesn't matter.
It really doesn't matter. They're not going to remember that really. Unless it's a very profound thing and that they're a numbers person, they're probably not going to care for it. What they remember like Maya Angelou says is how you, how they felt when they were around you, how you made them feel.
That's what they take with them. Whether they know it or not. They just remember. It's if I think of people in my life and even you like, think of certain people and think there's some people that just irk you, like you feel squirmish around them. And then there's some people where you're like, man, I just really love being around that person.
So my goal is that I find if I'm sitting there, I know I'm talking quite a bit because I'm also being interviewed when I'm interviewing people. I'm a lot more quiet, when I'm connecting with people in negotiation, I'm often the one asking them questions and listening a lot more to their stories.
And I'm also guiding a navigator. And directing the conversation by asking him like, what are some things you'd love to
[01:04:00] create? Share two or three things. Okay. What are two to three things that you feel like you're struggling with? How long do you feel like you were struggling with that for?
If you were to work with me what would your next 30 days look like? What would your next 90 days look like? What would a year look like for you? How would you feel if you able to be supportive? So I'm taking them through positive and negative emotional journey, and it's not like NLP is blah, blah, blah.
It's that this is the best way to be able to actually connect with someone like reel to reel and actually what are you feeling, bro? What are you feeling, ma'am? What are we feeling here? And get like an idea of what actually lights you up. I want to get an idea of what you feel like is painful and you're struggling with. Otherwise
it's just a bunch of just script talk, yeah, negotiation for me a lot is digging into people's journey. Like I have a great fascination and curiosity to want to know people and know their story. And I have, I get that from you too. You've brought it up in this conversation too, and you go very far in life because it's about getting to know them.
And everybody's favorite radio station is WII FM is what's in it for me is tattooed on their [01:05:00] forehead. Everyone's about that. Yeah. It's good to know. Good to know that for sure.
Hala Taha: [01:05:03] Yeah. That's great advice. Okay. So the last question I ask all my guests is what is your secret to profiting in

Joel Brown: [01:05:11] I give it back to God.
As much as I like to think that I created absolutely everything. It wouldn't be possible without Him. And I'm not trying to make this like a Grammy speech or Emmy speech. I truly believe, in my beliefs and my views that we have the opportunity and I experienced the opportunity to co-create with God.
I don't see Him as somebody that just predestined my whole life, that He's got everything all mapped out. I think He'd be probably a pretty angry architect by now because I've gone against the plan many times. But I do believe that He's there co-creating with me in that. And it's very powerful. And I can say that because I've experienced it on many different levels and I've come to understand that we're not just dancing with our DNA.
Like we didn't just pop out of nothingness. Like we're here for a reason. When He brought us out of eternity and placed us into
[01:06:00] the finite into time, He did that for a reason there's value in our heart. Your life has meaning. And so does mine and I never go a day without remembering that and thinking about that, it's really important.
We're all really important. And I think the world loose, loses sight of that a lot. Especially now there's a war on reality, and I think a lot of people confused about what's up and down and left and right. And then things are politicized and there's, a lot of confusion in the space and it's who do we trust now?
And so for me, my big thing is making sure I'm surrounded by great and powerful people and powerful in the fact that they're coming from the truest power and the most potent power, which is love, and creation and yeah, my spiritual walk is super important for me. And that's where our profit, I don't look, I don't measure money.
Yeah, we could say money is profit. Ultimately. I want my sole bank to be full. My bank account can have some dollars in it to build some structures, but I want my soul bank to be for. I [01:07:00] want to feel like what I said and did left a great impact on somebody that when they walked away from me, they felt seen, heard and understood, like that's powerful.
That's how I want to feel. And that's how I want others to feel too.

Hala Taha: [01:07:13] That's beautiful. And where can our listeners go to learn more about you and everything that you do?

Joel Brown: [01:07:18] Yeah. Thank you. Check me out on Instagram. So iamjoelbrown. We also have the Addicted to Success Podcast. I also have another podcast called The Unknown God.
And it's a podcast for people that don't like church, right? It's very much about spiritual transcendence and we go into very theological conversations. We talk about escaping the matrix. We talk about transhumanism. We talk about creation. We talk about a world of good and evil and how to make sense of it.
We talk a lot of philosophical things and I've got a really incredible co-host on our Mark Pastorius who's this guy's incredible. So anyway, you can check that out and also go to [01:08:00] If you are inspired to become a coach yourself, and there are a lot of people out there that will proclaim that they're a coach and they can put it a title on there, but truly being a coach means that you're able to actually have the tool sets and the frameworks, and also know how to hear the things that are behind the things that are being said and knowing how to listen and have that presence and to be the space with others, to be able to facilitate transformation it's about getting results.
That's the only thing that really matters as a coach. So if you want to learn how to do that and how to build a coaching business in an authentic way, not selling yourself out and really doing it from a place of where you value the craft of coaching the most. And you just really love being able to support others in a healthy and powerful way then head there and apply because we've got the program is open and we kick off in the next couple of months.
All right. So don't miss out and just message me if you've got any questions I'm approachable. I'm not going to buy it. They just reach out.

[01:09:00] Hala Taha: [01:09:01] Awesome. And I highly recommend his stuff, guys, if you're going to go with a coach, you better go with Joel. He is absolutely amazing. So thank you so much for your time.
Wonderful conversation.

Joel Brown: [01:09:10] You too Hala. Thanks a million. I appreciate you.

Hala Taha: [01:09:14] Thanks for listening to Young And Profiting Podcast. If you haven't yet, please be sure to subscribe to this podcast so you can always catch the latest episode. Joel brown is a super inspiring guy. I'm so happy we got to chat with him today.
And as we discussed, he had a major moment in his life and that's when Jordan Belfort taught him how to cast a 10-year vision. He made his plan and then he achieved his vision before target. And now he runs the number one motivation website in the world. So I want to ask you guys, where do you see yourself in 10 years?
It's such a commonly asked question, but have you ever really stopped to map out exactly where you want to be? I believe that living a life worth living starts with defining what kind of life you want to live. I loved the advice that Joel gave us about

[01:10:00] reverse engineering. It, which means you start with the 10th year and then go backwards.
So everybody out there listening, I want you to write out your 10 year vision and ask yourself, what can I do each year to get closer and closer to my goal and the 10th year. And when trying to reach our vision, we have to think about all areas of our life. Not just your career or not just your finances.
You want to incorporate things like health, romance, family, and friends, fun and adventure. Self-development even your physical environment. You want to be holistic about it. The other thing I want you to remember is it's not about achieving the vision, right? Who you become in the process? None of our dreams or visions are going to be accomplished overnight.
So you really need to joy the process and life can absolutely get better, but it's not about the things that you have at the end of it all. It's about who you become in the process, because you get to take you everywhere. If you haven't subscribed to Young And Profiting Podcast, yet, please take a moment to do so now.
So you can be alerted every time we drop a new episode. And if you love this podcast, remember [01:11:00] to leave us a five star review so we can shout you out on the next episode. And speaking of that, I want to give a quick shout out to one of our latest Apple Podcast reviewer. And this one goes out to Deontay
the great. Hala is a force of nature. I've been impressed with Hala's mindset about success for years, but her podcast takes it to another level. With an incredible perspective on what is required to succeed and an engaging interview style, Hala possesses, the key attributes to inspire growth and belief in her listeners.
I highly recommend. Thank you so much, Deontay for this lovely review and thank you for supporting me on LinkedIn. And now the podcast. I love it. When I hear about my LinkedIn fans. Discover the podcast and find value in the content. It is one of my favorite things to hear. And if you're out there tuning in, please take a couple minutes, write us a review on Apple Podcast, drop me a five star review, and you can help support Young And Profiting Podcast in a free and effective way.
And if you tuned into the entirety of this podcast to the very end, I want to know, [01:12:00] I want to see your bragging rights, take a screenshot of this app right now, and then throw it up on your Instagram story. Tag me at yapwithhala, and I'm going to repost and share. I support those who support us. So again, if you listen to the entirety of this episode, you should brag about it.
Show people what you're listening to take a screenshot of this app. Tag me at yapwithhala, tell people your biggest takeaway. I love to support those who support us. You can also find me on LinkedIn at Hala Taha, and I'm also on Clubhouse at halataha as well. Big, thanks to the YAP team as always. This is Hala signing off.

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